Marketing Intern – On-Ground Activations & Brand Marketing
About FOY For You
FOY For You is a hyper-personalized beauty and personal care platform that brings together technology, beauty, and personalized shopping experiences. FOY uses AI and personalization to help consumers discover products and experiences tailored to their individual beauty needs.
Role Overview
We are looking for a Marketing Intern who is energetic, creative, proactive, and excited about on-ground marketing, brand activations, events, partnerships, and consumer engagement.
The intern will work closely with the Marketing and Business teams to plan and execute on-ground activations, college/community events, brand experiences, sampling activities, partnerships, and other marketing initiatives to increase FOY's visibility, engagement, and customer acquisition.
This is a highly hands-on role for someone who enjoys being out in the market, interacting with people, executing events, and bringing creative marketing ideas to life.
Key Responsibilities
On-Ground Marketing & Activations
- Assist in planning and executing on-ground marketing activations across Mumbai.
- Coordinate with venues, event partners, vendors, promoters, and other external stakeholders.
- Support pop-ups, kiosks, exhibitions, college activations, community events, and beauty-focused experiences.
- Coordinate logistics, branding materials, sampling, merchandise, and promotional assets.
- Be present at activations and ensure smooth execution on-ground.
- Interact with consumers and create awareness about FOY and its products/services.
- Collect consumer feedback, leads, and insights during activations.
- Track activation performance and prepare post-event reports.
Brand & Consumer Engagement
- Come up with creative ideas to increase FOY's visibility and consumer engagement.
- Assist in developing interactive experiences around beauty, skincare, makeup, and AI.
- Support sampling and product discovery initiatives.
- Help execute consumer engagement activities, contests, games, and experiential campaigns.
- Identify new locations, communities, events, and opportunities where FOY can reach its target audience.
Partnerships & Collaborations
- Research and identify potential partners such as:
- Beauty brands
- Salons and spas
- Gyms and wellness centres
- Colleges and universities
- Corporates and workplaces
- Cafés and lifestyle spaces
- Events and exhibitions
- Influencers and communities
- Assist in reaching out to potential partners and coordinating collaborations.
- Maintain a database of potential marketing partners and activation opportunities.
Marketing Operations
- Assist with planning marketing calendars and activation schedules.
- Coordinate with internal teams including Business, Product, Creative, and Operations.
- Work with vendors for printing, branding, merchandise, event setup, and other requirements.
- Maintain activation budgets, timelines, checklists, and execution trackers.
- Support marketing campaigns across online and offline channels.
Market Research
- Research competitors and their marketing and activation strategies.
- Track beauty, fashion, lifestyle, and consumer marketing trends.
- Identify new consumer acquisition channels and offline marketing opportunities.
- Gather insights from consumers and the market to help improve FOY's marketing strategy.
Content & Social Media Support
- Capture on-ground content, photos, videos, and consumer interactions during activations.
- Coordinate with the social media/content team to convert activations into digital content.
- Assist with creating simple marketing content for Instagram and other channels.
- Support campaigns before, during, and after activations.
Requirements
- Currently pursuing or recently completed a degree in Marketing, Business, Management, Communications, Media, or a related field.
- Strong interest in marketing, beauty, fashion, lifestyle, and consumer brands.
- Excellent communication and interpersonal skills.
- Energetic and comfortable interacting with consumers and external stakeholders.
- Comfortable working on-ground and travelling to activation locations when required.
- Strong organizational and coordination skills.
- Creative mindset with the ability to think of new activation ideas.
- Good working knowledge of Google Sheets, PowerPoint, and basic digital tools.
- Ability to work in a fast-paced startup environment.
Good to Have
- Prior experience in event management, college fests, brand activations, campus marketing, or internships.
- Experience coordinating events or working with vendors.
- Interest in beauty, skincare, makeup, fashion, and lifestyle.
- Basic knowledge of social media marketing.
- Photography/video/content creation skills are a plus.
- Existing connections with colleges, communities, events, salons, gyms, or lifestyle businesses would be an advantage.
What You Will Learn
- End-to-end execution of on-ground marketing campaigns.
- Brand activation and experiential marketing.
- Consumer acquisition and engagement.
- Event and vendor management.
- Partnership and business development.
- Beauty and lifestyle marketing.
- How a consumer brand builds awareness across online and offline channels.
- Working in a fast-paced startup environment.
Ideal Candidate
The ideal candidate is high-energy, outgoing, creative, and execution-oriented. You should enjoy meeting people, exploring new places, organizing things, and turning marketing ideas into real-world experiences.
If you are someone who would rather be on-ground executing an activation than sitting behind a desk all day, this role is for you.
Pay: ₹8,000.00 - ₹20,000.00 per month
Work Location: In person
