*Job Title:* Digital Marketing Specialist *Job Type:* Full-Time
*Work Mode:* On-site
*Location:* Panchkula, Haryana *Work Days:* 5.5 Days
*Shift Timing:* 11:00 AM – 8:00 PM
*Experience:* 1-3 Years
*About the Role* We’re looking for a results-driven Digital Marketing Specialist to manage and grow our online presence. You’ll plan and execute campaigns across Google, Meta, and other platforms to drive traffic, leads, and brand visibility. If you’re data-focused, creative, and love testing what works, this role is for you.
*Key Responsibilities* -
*Paid Ads:* Plan, launch, and optimize Google Ads, Meta Ads, and other paid campaigns -
*SEO & Content:* Work with content team on SEO, blog strategy, and on-page optimization -
*Social Media:* Manage social media calendars, posts, and community engagement -
*Performance Tracking:* Monitor KPIs, create weekly/monthly reports, and improve ROI -
*Email & Marketing Automation:* Set up email campaigns and basic automation flows -
*Website:* Coordinate with web/dev team for landing pages, CRO, and ad tracking
*Trends:* Stay updated on digital marketing trends and suggest new strategies
*Who Should Apply*
- *Minimum 4 years of experience in digital marketing* handling paid ads and organic channels
- Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and SEO tools
- Strong understanding of funnels, lead generation, and conversion optimization
- Good analytical skills with ability to interpret data and take action
- Excellent communication skills and ability to work independently
- Basic knowledge of Canva, WordPress, or email tools is a plus - Must be able to work from Panchkula office on 5.5 day schedule
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
