Own and define end‑to‑end outbound lead generation strategy
Plan and oversee cold email campaigns, cold calling efforts, and LinkedIn messaging
Define ICP, buyer personas, messaging frameworks, and outreach cadences
Handle client communication, performance reviews, and conversion reporting
Track funnel KPIs: lead volume, reply rate, call connect rate, meetings booked, conversions
Review call recordings, email drafts, and LinkedIn messages for quality and improvement
Mentor and manage team.
Ensure smooth handoff of qualified leads (SQLs) to Sales/Account teams
Maintain CRM discipline and data compliance standards
