Location:
Bangalore, KA, IN
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Areas of Work: Sales & Marketing
Job Id: 14077
External Job Description
Business objectives
- Conduct planning and analysis for all segments in Project Sales and prepare
growth plan for business development in each segment
- Identify growth opportunities and drive initiatives to gain market share with
specific focus on identified key accounts, segments, geographies and
products
- Design and run interventions to upgrade customers on usage of high end
premium products
- Ensure strong customer focus with high priority to build and maintain
business relations with key stakeholders like builders, architects, consultants
etc.
Applicator Engagement
- Develop relationships with and engage applicators using various tools
available at his disposal like loyalty club, promotions etc.
- Focus on Applicator business development by developing a strong
understanding of the business of the applicators
- Expand the number of applicators loyal to Asian Paints by constantly adding
newer applicators and nurturing the old ones.
- Overall Value target · Value target - Segments, geographies or key accounts and product level · Growth and Retention of targeted set of applicators
Market Development · Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc. · Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc. · Actively work towards improving customer experience via working on various service initiatives Integrate · Integrate with Retail, Services and Commercial teams to ensure lead generation, timely customer service, freight cost within budget and dealer account reconciliation · Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability · Monitor the Input Utilization within the permissible limits Team Management · Ensure growth and development of immediate team · Productive utilization of manpower resources to drive business growths
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