PG India - Director- Media Planning

Job details

Job Responsibility:

Analysing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible

Assessing the impact and suitability of different media types used to target certain markets based on their clients' needs and wants

Interacting with internal and external partners to evaluate, implement, and maintain a media plan

Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards

Creating or recommending certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty

Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns

Learn line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business.

o on-going brand campaigns

o Application tools on both strategic and implementation level of planning

o Application of BARC Software & other media software’s at various stages

Competencies:

8+ years media planning experience required, with focus on strategic and operational planning and execution, in regional/global accounts

§ Demonstrable experience with building effective advertising campaign

§ Marketing & Media Understanding and Knowledge- thorough understanding of how marketing and advertising works.

§ Working knowledge of Media Softwares like BARC, TAM, MAP

§ Excellent interpersonal, communication & presentation skills

§ Strong client facing and project management skills

§ Efficient team player

§ Strong Strategic thinking capabilities.

Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning

Adaptive and keen to learn on the digital ecosystem

Familiar with the timelines, processes and needs of the implementation of all media
Demonstrate critical thinking and problem solving
Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
Supervisory skills
Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
Integrate understanding into the work to make decisions on the business
Filter and adapt the different options and applies good judgment combined with hard facts to select which ideas will produce the best results
Understand what the client's business needs by understanding the history of the brand and what the client wants it to stand for. Understand the client's strategic intent and the implications for building the client's business
Proficient in all syndicated and proprietary media applications.
Keep abreast to the development and trends in the ever changing media landscape.
Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.