Assistant General Manager – Sales & Marketing is a senior leadership role responsible for driving revenue growth, market positioning, and overall commercial strategy of a company.
Here’s a clear, practical breakdown:
Key Responsibilities
- Develop and execute sales & marketing strategy aligned with company goals
- Lead and manage sales, marketing, and business development teams
- Own revenue targets, profitability, and market share growth
- Oversee branding, positioning, and go-to-market plans
- Analyze market trends, customer needs, and competitor activity
- Build key partnerships and manage major client relationships
- Set pricing, promotions, and distribution strategy
- Forecast sales, manage budgets, and report to executive leadership
Key Skills & Competencies
- Strong leadership and people management
- Strategic thinking with hands-on execution ability
- Deep knowledge of sales funnels, marketing channels, and CRM
- Data-driven decision making (KPIs, ROI, forecasting)
- Negotiation and relationship-building
- Excellent communication and presentation skills
Typical Background
- 3-5+ years in sales/marketing, with leadership experience
- Often comes from Sales Director, Marketing Director, or Commercial Manager roles
- MBA or business degree is common (but not always required)
Success Metrics
- Revenue growth
- Market share increase
- Customer acquisition & retention
- Brand strength
- Team performance
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
