We are looking for a talented and results-driven Email & SMS Marketing Manager to manage and grow our customer lifecycle marketing for an international women's fashion eCommerce brand.
Our brand specializes in Prom, Homecoming, Wedding, Evening, and Special Occasion Dresses and serves customers internationally.
We are looking for someone who understands eCommerce customer behavior, Shopify, Klaviyo, lifecycle automation, segmentation, retention, and revenue growth.
The ideal candidate should have proven experience working with an international clothing, fashion, or apparel D2C brand and should be comfortable taking ownership of Email and SMS marketing performance.
What You'll Do
Email & SMS Campaigns
- Plan and execute regular email and SMS campaigns.
- Create campaigns for new arrivals, promotions, sales, seasonal events, and special occasions.
- Manage campaigns for events such as Prom, Homecoming, Wedding Season, Black Friday, Cyber Monday, Christmas, Valentine's Day, and more.
- Create and optimize campaign calendars.
Klaviyo & Lifecycle Automation
Build, manage, and optimize:
- Welcome Series
- Browse Abandonment
- Cart Abandonment
- Checkout Abandonment
- Post-Purchase
- Cross-Sell & Upsell
- Review Request
- Win-Back
- VIP / High-Value Customer
- Birthday
- Back-in-Stock
- Price Drop
- Sunset / Re-engagement Flows
- SMS Automations
Shopify & Customer Segmentation
- Manage Shopify and Klaviyo integration.
- Create customer segments based on purchase history, AOV, location, engagement, browsing behavior, and customer lifecycle.
- Develop personalized campaigns for first-time buyers, repeat customers, VIP customers, and inactive subscribers.
- Improve abandoned cart recovery and repeat purchases.
Growth & Optimization
- Conduct A/B testing on subject lines, preview text, offers, creatives, CTAs, and send times.
- Optimize popups, signup forms, and subscriber growth strategies.
- Monitor deliverability, unsubscribe rates, bounce rates, and spam complaints.
- Track campaign and automation performance.
- Identify opportunities to increase Email Revenue, SMS Revenue, Customer Retention, and Customer Lifetime Value.
What We Are Looking For
Mandatory Requirements
- 3–5 years of experience in Email Marketing, CRM, Lifecycle Marketing, or Retention Marketing.
- Must have hands-on experience with Klaviyo.
- Must have worked with a Shopify D2C eCommerce website.
- Must have experience working with an international clothing, fashion, or apparel brand.
- Experience building Klaviyo flows and automations from scratch.
- Strong knowledge of customer segmentation and personalization.
- Experience with Email and SMS marketing.
- Experience with A/B testing and campaign optimization.
- Ability to analyze campaign performance and make data-driven decisions.
- Ability to work independently in a remote environment.
Preferred Skills
Experience with:
- Shopify Flow
- Shopify Customer Segments
- GA4
- UTM Tracking
- HTML/CSS for email editing
- Email Deliverability
- SPF, DKIM & DMARC
- Reviews.io / Judge.me
- Gorgias
- Canva / Figma
- Zapier
- Basic Shopify Liquid
Pay: ₹12,542.69 - ₹56,703.21 per month
Application Question(s):
- Do you have 3+ years of Email/SMS or Lifecycle Marketing experience?
- Have you worked with an international fashion/clothing/apparel eCommerce brand?
- How many years of hands-on experience do you have with Klaviyo?
- Have you worked with a Shopify D2C eCommerce store?
- Can you share the website URLs of brands you have personally managed?
- Please mention the highest Email or SMS revenue you have helped generate for an eCommerce brand. Mention the approximate amount and currency.
Work Location: Remote
