Assistant Manager – Digital Marketing
Company: Kay Bee Bio-Organic Pvt. Ltd.
Location: Baner, Pune, Maharashtra
Job Type: Full-time
Experience: 3+ Years (Agriculture/Agri-input Industry Preferred)
About the Company
Kay Bee Bio-Organic Pvt. Ltd. is a leading agri-biotechnology company focused on developing innovative and sustainable agricultural solutions. Our product portfolio includes biofertilizers, biostimulants, crop nutrition products, organic farming inputs, and other advanced agricultural technologies that help improve farm productivity while promoting sustainable agriculture.
Job Summary
We are seeking a highly motivated and experienced Assistant Manager – Digital Marketing to lead and execute our digital marketing initiatives. The ideal candidate will have a proven track record in performance marketing, lead generation, SEO, content marketing, and social media management, preferably within the agriculture or agri-input industry.
In this role, you will be responsible for planning and executing digital campaigns that increase brand awareness, generate qualified leads, and support business growth. You will work closely with Sales, Product Management, R&D, and Agronomy teams to create impactful marketing campaigns that effectively engage farmers, distributors, dealers, retailers, and agricultural professionals.
Candidates with experience in the Agriculture, Biofertilizer, Biostimulant, Organic Farming, Crop Nutrition, Seeds, Fertilizers, Pesticides, Agri-Tech, or Agri-Biotechnology sectors will be preferred.
Key Responsibilities
- Develop and implement digital marketing strategies aligned with business objectives and revenue goals.
- Plan, execute, monitor, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube.
- Drive lead generation campaigns targeting distributors, dealers, retailers, institutional buyers, and farmers.
- Improve website performance through SEO, SEM, technical optimization, and organic traffic growth strategies.
- Create and manage high-quality digital content, including blogs, product campaigns, videos, case studies, farmer success stories, and educational content.
- Collaborate with Product, R&D, Sales, and Agronomy teams to develop technically accurate and engaging marketing campaigns.
- Manage and grow the company's social media presence to improve engagement and brand visibility.
- Monitor website and campaign performance using Google Analytics (GA4), Google Search Console, Google Tag Manager, and other marketing tools.
- Analyze campaign performance, optimize marketing budgets, and prepare monthly performance and ROI reports.
- Execute email marketing, marketing automation, and customer engagement campaigns.
- Stay updated with the latest digital marketing trends, AI tools, and innovations within the agriculture industry.
Required Skills
- Digital Marketing Strategy
- Performance Marketing
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- YouTube Advertising
- SEO & SEM
- Google Analytics (GA4)
- Google Search Console
- Google Tag Manager
- Social Media Marketing
- Email Marketing
- Lead Generation
- Content Marketing
- Marketing Automation
- WordPress/CMS
- Campaign Budget Management
- Marketing Analytics & Reporting
- Strong communication, presentation, and stakeholder management skills
Preferred Industry Experience
Candidates with experience in any of the following industries will be preferred:
- Biofertilizers
- Biostimulants
- Organic Farming
- Crop Nutrition
- Fertilizers
- Pesticides
- Seeds
- Agricultural Inputs
- Agri-Tech
- Agri-Biotechnology
- Agricultural Equipment
Qualifications
- Bachelor's degree in Marketing, Agriculture, Business Administration, Mass Communication, or a related field.
- MBA in Marketing or a Digital Marketing certification is preferred.
- Minimum 4+ years of experience in digital marketing.
- At least 2–3 years of experience in the agriculture, agri-input, or agri-biotechnology industry is preferred.
- Strong understanding of agricultural markets, seasonal campaigns, dealer networks, and farmer engagement strategies.
Why Join Kay Bee Bio-Organic?
- Join a fast-growing and innovative agri-biotechnology company.
- Work on sustainable agricultural products that make a meaningful impact.
- Lead digital marketing initiatives for a nationally recognized agricultural brand.
- Enjoy a collaborative work environment with continuous learning and career development opportunities.
- Competitive salary, performance incentives, and employee benefits.
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
