Job description :
CACTUS is hiring a Digital Marketing Specialist to support its client services in Japan, focusing on campaigns that target researchers and academics to drive traffic and conversions to the client’s webshop.
We are looking for an India-based specialist with hands-on experience in the Japanese digital advertising ecosystem to manage campaign setup, execution, and optimization. The role will involve planning and running digital campaigns aimed at effectively reaching the academic and research community in Japan. You will primarily work with platforms such as Yahoo! Japan Search Ads, Yahoo! Display Ads (YDA), SmartNews, and ResearchGate.
This is a 6-month contractual opportunity.
Job responsibilities:
- Set up and manage paid search and display campaigns on Yahoo! Japan Search Ads and Yahoo! Display Ads (YDA).
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Plan and execute SmartNews sponsored content campaigns targeting researchers and academic audiences in Japan.
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Manage ResearchGate advertising campaigns for the Japan market.
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Write and localize ad copy, headlines, and CTAs in natural Japanese, tailored to each platform.
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Monitor campaign performance daily, tracking CTR, CPC, impressions, and conversion rates.
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Optimize keyword bids, audience targeting, and creatives based on performance insights and data analysis.
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Prepare monthly campaign performance reports for internal stakeholders and client review.
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Collaborate with the account manager to secure campaign approvals and incorporate creative feedback.
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Proactively identify and flag platform-specific issues, compliance requirements, or emerging audience trends.
Qualifications and prerequisites:
- Full Japanese language proficiency (written and spoken); JLPT/NAT certification will be an added advantage.
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At least 2 years of experience in digital marketing or paid media campaign management, with hands-on experience managing campaigns on Yahoo! Japan Search Ads and/or Yahoo! Display Ads (YDA).
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Strong familiarity with the Japanese digital advertising ecosystem, including an understanding of researcher and academic audience behaviour.
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Proficiency in campaign performance tracking, analysis, and reporting to drive optimization and results.
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Experience working with SmartNews or other Japanese content discovery advertising platforms will be preferred.
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Prior exposure to academic publishing, research services, or B2B digital marketing is a plus.
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Familiarity with ResearchGate or other researcher-focused advertising platforms, along with experience marketing to researchers, graduate students, or academic institutions in Japan, will be an advantage.
Benefits of this role:
- Flexibility. You can work from anywhere in India.
- You will have unlimited access to exclusive interviews with industry experts, articles on the latest industry trends.
- You will be exposed to research carried out worldwide and will get an insider’s view of the burgeoning, multi-million-dollar publishing industry.
Application process:
If you have a passion for enhancing research communication and expertise in one or more of our specialized subject areas, join us in making a profound impact on the global academic community. Apply today!
If you face any difficulties while attempting the test, email us at
[email protected]
Additional information:
If you were associated with us in a similar role in the past, please contact us at
[email protected] before you apply/register.
About Us:
Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.
Awards and Recognition:
- Employers of the Future, 2024
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Excellence in Employer Branding (Gold), 2024
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ISO 17100 certification for translation services, 2024
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Future of Workplace Disruptor, 2023
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Top 100 Companies for Remote Jobs (Ranked #14), 2023
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Three-star “Eruboshi” certification, 2023
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India’s Best Workplaces™ for Women (Top 100), 2022
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Quartz’s Best Companies for Remote Workers, 2022
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HR Asia’s Best Companies to Work for in Asia, 2021
