Area Sales Manager
KKV Tea & Coffee Pvt. Ltd.
Key Responsibilities
- Develop and expand the distributor, super stockist, and wholesale network across assigned territories.
- Identify and appoint new distributors through regular market visits and business development activities.
- Conduct city-wise, area-wise, and state-wise market analysis to identify growth opportunities.
- Increase product availability by expanding retail and dealer coverage.
- Plan and execute market visits to distributors, wholesalers, retailers, and key customers.
- Generate new business opportunities through cold visits, referrals, networking, and industry contacts.
- Develop and grow the HoReCa (Hotels, Restaurants, Cafés) business segment.
- Meet hotel chains, cafés, restaurants, corporate cafeterias, institutions, hospitals, and catering companies to generate business.
- Conduct coffee and tea product presentations, tastings, and sampling activities.
- Generate and schedule business meetings with prospective clients and institutional buyers.
- Prepare commercial proposals and negotiate pricing, terms, and agreements.
- Finalize new business opportunities and ensure smooth customer onboarding.
- Build long-term relationships with distributors, institutional clients, and key accounts.
- Identify opportunities for White Label / Private Label Manufacturing and generate qualified business leads.
- Coordinate with the marketing team for lead generation campaigns targeting distributors and white-label customers.
- Conduct competitor analysis, including product range, pricing, market positioning, promotional schemes, and distribution strategies.
- Analyze turnover, market share, and sales performance of key competitors.
- Study consumer trends, buying patterns, and emerging market opportunities.
- Visit trade fairs, food exhibitions, networking events, and business expos to generate new leads and industry connections.
- Represent KKV Tea & Coffee professionally at exhibitions and business meetings.
- Support expansion into new cities, states, and emerging markets.
- Work closely with the E-commerce, Marketing, and Production teams to ensure market demand is aligned with supply.
- Monitor distributor performance, sales targets, stock movement, and collections.
- Ensure timely payment follow-ups and maintain healthy distributor relationships.
- Prepare Daily Sales Reports (DSR), Weekly Reports, Monthly MIS, visit reports, and sales forecasts.
- Achieve monthly, quarterly, and annual sales targets assigned by the management.
- Recommend promotional activities, dealer schemes, and marketing initiatives to increase sales and brand visibility.
- Maintain accurate customer, distributor, and prospect databases using CRM or internal reporting systems.
- Train distributors and retailers on product knowledge, brewing methods, USPs, and sales techniques.
- Continuously identify opportunities to strengthen KKV Tea & Coffee's presence in both retail and institutional markets.
Preferred Experience
- 3–7 years of experience in FMCG, Tea, Coffee, Beverages, or Food Industry Sales.
- Experience in distributor management, institutional sales, and HoReCa business development.
- Strong communication, negotiation, and relationship-building skills.
- Willingness to travel extensively for market visits and business development.
- Good analytical, reporting, and presentation skills.
- Valid driving license and own vehicle preferred.
Job Type: Part-time
Pay: ₹25,000.00 - ₹45,000.00 per month
Work Location: In person
