Job Description — Social Media Content Strategist
Position: Social Media Content Strategist
Employment Type: Full-Time
Industry: Digital Marketing / Advertising Agency
About the Role
We are looking for a creative, research-driven, and performance-focused Social Media Content Strategist who can develop content strategies for multiple brands across different industries.
This is not simply a social media posting role.
You will be responsible for understanding each client's business, audience and competitors, identifying content opportunities, developing creative concepts, planning monthly content calendars, writing content directions and collaborating with designers, video editors and social media executives to execute them.
The ideal candidate understands the difference between content that simply looks good and content that actually captures attention, builds a brand and generates business results.
Key Responsibilities1. Social Media Strategy
- Develop social media strategies based on each client's business goals.
- Understand the client's target audience, positioning, competitors and offers.
- Decide appropriate content pillars and content formats for each brand.
- Develop platform-specific strategies for Instagram, Facebook, LinkedIn and other relevant platforms.
- Identify opportunities to improve brand awareness, engagement, leads and conversions.
2. Content Research & Ideation
- Research competitors, industry trends and successful content formats.
- Track trending Reels, hooks, topics, formats and conversations.
- Generate original content ideas rather than simply copying competitors.
- Identify educational, entertaining, authority-building and conversion-focused content opportunities.
- Turn business information into interesting social media content.
3. Content Calendar Planning
- Create structured monthly content calendars for clients.
- Plan a balanced mix of:
- Reels / short-form videos
- Static posts
- Carousels
- Stories
- Educational content
- Promotional content
- Brand-building content
- Engagement content
- Define the objective and concept behind each piece of content.
- Maintain consistency in messaging and brand positioning.
4. Reels & Short-Form Video Strategy
- Develop concepts for Instagram Reels and short-form videos.
- Write strong hooks and video concepts.
- Create basic scripts, talking points and shot directions.
- Research trending video formats without blindly following trends.
- Work with video editors and creators to improve storytelling, pacing and retention.
5. Copy & Messaging
- Develop captions, hooks, headlines, CTAs and content angles.
- Maintain the appropriate tone of voice for different brands.
- Convert complicated business information into simple and engaging content.
- Ensure promotional content communicates offers clearly without making every post look like an advertisement.
6. Creative Direction
- Brief graphic designers and video editors clearly.
- Provide references and creative direction for posts and campaigns.
- Ensure content maintains brand consistency.
- Review creatives before publishing and suggest improvements.
- Collaborate with designers instead of expecting them to determine the content strategy themselves.
7. Client & Industry Understanding
- Understand the client's products, services, customers and business objectives.
- Research the client's industry before developing content.
- Participate in client discussions when required.
- Convert client requirements and business goals into actionable content strategies.
8. Performance Analysis
- Track content performance using metrics such as:
- Reach
- Engagement
- Saves
- Shares
- Watch time
- Profile visits
- Follower growth
- Website clicks
- Leads / conversions where applicable
- Identify which content formats and topics are performing best.
- Use performance data to improve future content calendars.
- Conduct monthly content reviews and recommend experiments.
Required Skills
- Strong understanding of Instagram, Facebook and LinkedIn.
- Excellent content research and ideation skills.
- Strong understanding of Reels and short-form video content.
- Ability to write hooks, captions, CTAs and basic video scripts.
- Understanding of branding and marketing fundamentals.
- Ability to analyze social media insights and performance metrics.
- Strong communication and presentation skills.
- Ability to manage multiple brands simultaneously.
- Strong attention to detail.
- Ability to work collaboratively with designers, editors and marketing teams.
Tools You Should Be Comfortable With
Experience with some of the following is preferred:
- Meta Business Suite
- Instagram Insights
- Canva
- Google Sheets / Docs
- ChatGPT and other AI research/content tools
- Social media scheduling platforms
- Basic project management tools
What We Are NOT Looking For
We are not looking for someone whose social media experience is limited to:
- Uploading posts
- Scheduling content
- Copying competitor posts
- Generating every caption through AI
- Following trends without understanding the brand
- Creating generic monthly calendars just to complete a posting quota
We need someone who can answer:
“Why should this brand publish this content, who is it for, and what result are we trying to achieve?”
Ideal Candidate
You will be a strong fit if you:
- Constantly notice interesting content and marketing ideas.
- Understand why certain Reels or posts perform better than others.
- Can look at a boring business and find interesting content angles.
- Enjoy researching brands, competitors and audiences.
- Can balance creativity with business objectives.
- Can manage multiple client accounts without producing repetitive content.
- Think strategically instead of waiting for someone to provide every content idea.
Experience
Preferred: 1–3 years in Social Media Marketing, Content Strategy, Content Marketing or Digital Marketing.
Agency experience is an advantage because this role requires working across multiple industries and brands.
Exceptional candidates with strong portfolios and strategic thinking may be considered even with less experience.
Key Performance Indicators (KPIs)
Performance will be evaluated based on:
- Quality and originality of content ideas
- Content calendar quality
- On-time delivery
- Improvement in reach and engagement
- Reels/video performance
- Brand consistency
- Content experimentation
- Client satisfaction
- Ability to translate performance data into better future content
Application Requirement
Candidates should submit:
- Resume/CV
- Portfolio or examples of social media accounts/content they have worked on
- 3–5 examples of content or Reel ideas they personally developed
- Brief explanation of their role in those projects
Important: Candidates will be given a paid short practical assignment as part of the selection process.
Visit: https://careers.theboringmedia.com/we-are-hiring
Pay: Up to ₹30,000.00 per month
Work Location: Remote
