Develop and implement annual marketing strategies to increase vehicle sales, service business, and brand visibility.Plan and manage digital marketing campaigns, social media marketing, SEO, Google Ads, and lead-generation activities.Oversee showroom promotions, product launches, roadshows, exhibitions, and customer engagement events.Monitor and improve lead conversion rates across sales and service departments.Manage marketing budgets and ensure optimum ROI on campaigns.Analyze market trends, competitor activities, and customer preferences to identify growth opportunities.Coordinate with Toyota's regional marketing team and ensure compliance with Toyota branding guidelines.Strengthen CRM activities, customer retention programs, and loyalty initiatives.Lead and mentor the marketing team across multiple branches.Track KPIs such as enquiries, test drives, bookings, customer acquisition cost, and campaign effectiveness.Build relationships with corporate clients, media agencies, and business partners.
MBA in Marketing / Business Management preferred.10–15+ years of marketing experience, preferably in the automobile industry.Experience handling multi-location marketing operations.Strong knowledge of digital marketing, CRM, branding, and dealer marketing.Excellent leadership, communication, and analytical skills.Vehicle sales leads generated.Lead-to-sale conversion ratio.Brand awareness and market share growth.Customer satisfaction and retention rates.Marketing ROI and budget utilization.Service and accessories revenue growth
Benefits:
- Health insurance
- Leave encashment
- Life insurance
- Provident Fund
Work Location: In person
