A digital marketing executive manages and executes an organization's online marketing strategies. Their primary goal is to drive brand awareness, increase website traffic, and generate qualified leads through channels like SEO, social media, and email campaigns.
Key Responsibilities
- Campaign Management: Plan, execute, and monitor digital campaigns across platforms like Google Ads and Meta (Facebook/Instagram).
- SEO & Content: Optimize website content, conduct keyword research, and assist in content creation to improve search engine rankings and user experience.
- Social Media: Manage the company's social media presence, curate engaging posts, and interact with the online community.
- Email Marketing: Design, write, and distribute promotional emails and newsletters to current and prospective customers.
- Data Analytics: Track campaign performance using tools like Google Analytics, measure ROI, and report on key marketing metrics.
Essential Skills & Qualifications
- Technical Proficiency: Hands-on experience with SEO, SEM, social media advertising, and email marketing platforms.
- Analytical Mindset: Ability to interpret data, identify digital trends, and make data-driven campaign adjustments.
- Creative Capabilities: Strong copywriting and basic graphic design/editing skills for creating visually appealing digital assets.
- Education: Bachelor's degree in Marketing, Business, or a related field. Certifications in Google Ads, Google Analytics, or HubSpot are highly preferred
Pay: ₹18,000.00 - ₹30,000.00 per month
Work Location: In person
