Job Title: Field Marketing Manager
Location: Hyderabad (On-site)
Experience: 8-10 years (Events-focused)
Function: Marketing
About the role
We’re looking for someone who doesn’t just organize events but knows how to turn them into revenue.
At Keka, events are a strategic part of how we build relationships and grow pipeline. You’ll lead this function end to end — designing experiences that spark interest, build trust, and move prospects closer to a buying decision. From intimate roundtables to large conferences, your events will be remembered and measured.
You’ll be expected to directly influence pipeline creation, with clear targets around SQLs, event-to-demo conversion rates, and ROI per event.
What you’ll do
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Own event-led pipeline generation across India and Middle East, with clear targets for SQLs, demo bookings, pipeline influence, and revenue contribution.
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Plan and execute 200+ annual events including conferences, customer events, executive roundtables, webinars, roadshows, partner events, and third-party sponsorships.
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Build and manage the annual events calendar aligned to business priorities, target accounts, industry focus areas, and GTM objectives.
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Drive end-to-end event execution, including planning, logistics, production, registrations, speaker management, attendee experience, and post-event follow-up.
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Partner closely with Sales, SDRs, Partnerships, Customer Success, Content, and Design teams to maximize event reach, engagement, and conversions.
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Identify, recruit, and manage customers, industry leaders, analysts, influencers, and partners for speaking and participation opportunities.
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Own event budgets, vendor relationships, procurement, negotiations, and ROI management.
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Track and report event performance metrics including registrations, attendance, engagement, SQLs, demo bookings, pipeline influence, cost per SQL, and ROI.
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Continuously improve event formats, attendee experiences, conversion mechanisms, and operational processes through data and feedback.
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Build scalable event playbooks and best practices to ensure consistent, high-quality execution across all event programs.
What we’re looking for
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8-10 years of event-specific experience you’ve owned the full lifecycle of B2B events, not just supported them
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Proven ability to drive 6- or 7-figure pipeline through events
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Deep understanding of HR professionals how they think, what they value, and how to engage them
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Experience running CXO-level formats (roundtables, executive dinners, offsites) as well as high-scale summits
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Strong project management and attention to detail from agenda flow to follow-ups
What you’ll love about this role
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Full ownership of a high-impact growth lever
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The opportunity to directly contribute to revenue targets
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A fast-moving team that values results over hierarchy
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Freedom to test new formats, tools, and ideas
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The chance to shape how HR leaders experience Keka
