Job Summary:-
The Digital Marketing Executive will be responsible for planning, executive, and optimizing, digital marketing campaigns to increase brand awareness, website traffic, customer engagement, and online sales across all digital channels.
Key Responsibilities:-
. Search Engine Optimization (SEO)
Perform keyword research, competition analysis, and create SEO strategies for all three brands.
Optimize website structure, content, meta tags, and landing pages.
Conduct regular technical audits (broken links, site speed, mobile-friendliness, etc.).
Develop and manage link-building strategies to increase domain authority.
Track, analyze, and report SEO performance via tools like Google Analytics, Search Console, SEMrush, etc.
.Website Management
Maintain and update websites regularly (content, banners, product listings, blogs).
Coordinate with developers/designers for bug fixes or UI/UX enhancements.
Ensure optimal performance, speed, and mobile compatibility across all sites.
. Social Media & Content Marketing
Plan and schedule social media posts across Facebook, Instagram, LinkedIn, and YouTube.
Collaborate with designers to create engaging visual content (stories, reels, infographics).
Monitor engagement and optimize campaigns based on analytics.
. Performance Marketing (Optional / If Applicable)
Run paid ad campaigns on Google, Facebook, and Instagram.
Set up conversion tracking, retargeting, and A/B testing.
Manage advertising budget and deliver ROI-focused performance.
. Email & WhatsApp Marketing
Build segmented mailing lists and send out newsletters and product promotions.
Design and execute WhatsApp broadcast campaigns to boost sales and engagement.
. Marketplace Optimization
Coordinate with the E-commerce team for listing optimization on Amazon, Meesho, etc.
Track product visibility and suggest SEO-based listing improvements.
. Reporting & Analysis
- Weekly/monthly performance reporting for SEO, traffic, lead generation, and social media.
Key Performance Indicators (KPI)
- Website traffic growth.
- ROAS (Return on Ad Spend).
- Cost per aquisition (CPA).
- Convertion Rate.
- Lead Generation.
- Organic Traffic Growth.
- Revenue generated through digital campaigns.
Skills & Qualifications:-
- Bachelor's degree in marketing, Business, or a related field.
- 2-4 years of experience in Digital Marketing.
- Knowledge of Google, Meta Ads Manager, Google Analytics, SEO, and email marketing.
- Strong analytical and communication skills.
- Experience in FMCG or E-commerce will be preffered.
Job Type: Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
