FRESHERS DO NOT APPLY - IMMEDIATE JOINERS ONLY
Position Summary
We are seeking a highly competent Social Media Executive with demonstrated expertise in managing and optimizing Google Ads and Meta Ads campaigns. The ideal candidate will possess strong analytical skills, strategic thinking abilities, and a deep understanding of paid media platforms. This role will contribute directly to the development, execution, and optimization of customer acquisition and brand-building campaigns.
Key Responsibilities
- Develop, implement, and manage effective paid advertising strategies across Google Ads and Meta Ads platforms.
- Monitor, analyze, and optimize campaign performance to meet KPIs, including CTR, CPC, ROAS, and overall campaign profitability.
- Conduct keyword research, audience segmentation, and competitive analysis to support campaign planning.
- Collaborate with internal teams to develop engaging ad creatives, landing pages, and marketing assets.
- Prepare detailed performance reports and provide actionable insights for continuous improvement.
- Oversee daily social media operations, including content scheduling, page management, and engagement.
- Maintain a consistent brand voice across all digital channels.
Qualifications & Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred). (Not mandatory)
- 2+ years of proven experience in managing Google Ads and Meta Ads campaigns.
- Strong understanding of digital metrics, conversion tracking, and marketing analytics.
- Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and Ads Manager.
- Exceptional communication skills and the ability to interpret data into strategic recommendations.
- Strong attention to detail, organizational skills, and the ability to manage multiple campaigns simultaneously.
Preferred Skills (Optional but Advantageous)
- Knowledge of SEO fundamentals.
- Experience with Canva or Adobe Creative tools.
- Familiarity with marketing automation platforms.
- Experience with additional ad platforms such as TikTok Ads or LinkedIn Ads.
What We Offer
- Competitive salary and performance incentives.
- Opportunity to grow with a young, dynamic, and expanding agency.
- Collaborative work environment focused on professional development.
- Flexible work arrangements depending on role requirements.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
