- We are looking for a results-driven Performance Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online platforms. The ideal candidate will have hands-on experience in paid advertising, campaign optimization, analytics, and lead generation. You will be responsible for driving measurable business growth through data-driven marketing strategies.
Key Responsibilities
- Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other digital platforms.
- Monitor campaign performance and optimize budgets to maximize ROI and ROAS.
- Conduct keyword research, audience targeting, and competitor analysis.
- Set up and manage conversion tracking using Google Analytics (GA4), Google Tag Manager, and Meta Pixel.
- Perform A/B testing on ad creatives, landing pages, and audience segments to improve campaign performance.
- Generate high-quality leads and increase online conversions through paid marketing initiatives.
- Analyze campaign data and prepare weekly and monthly performance reports with actionable insights.
- Collaborate with the content, creative, and design teams to develop high-performing ad creatives and landing pages.
- Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
- Ensure campaigns align with business goals while maintaining cost efficiency.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–5 years of experience in Performance Marketing or Digital Marketing.
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Knowledge of SEO, SEM, remarketing, and audience segmentation.
- Strong analytical and problem-solving skills with the ability to interpret campaign data.
- Excellent communication and collaboration skills.
- Experience with LinkedIn Ads, YouTube Ads, or other advertising platforms is an added advantage.
Pay: ₹40,801.92 - ₹45,473.33 per month
Benefits:
- Flexible schedule
- Food provided
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
