Job Description: Sales Manager (Exhibitions & Events)
Job Purpose
We are looking for an experienced and target-driven Sales Manager to lead sales activities for exhibitions, trade shows, conferences, and corporate events. The candidate will be responsible for generating new business, managing key accounts, developing client relationships, and achieving revenue targets.
Key Responsibilities
· Develop and execute sales strategies to achieve exhibition and event revenue targets.
· Generate new business through direct sales, networking, referrals, digital channels, and industry contacts.
· Identify and approach potential exhibitors, sponsors, corporate clients, and business partners.
· Manage the complete sales cycle from lead generation and initial contact to negotiation and closure.
· Build and maintain strong relationships with existing and prospective clients.
· Understand client requirements and recommend suitable exhibition/event solutions.
· Prepare and deliver sales presentations, proposals, quotations, and commercial offers.
· Negotiate pricing, packages, sponsorships, and commercial terms within company guidelines.
· Conduct regular client meetings, calls, presentations, and follow-ups.
· Work closely with the Lead Generation, Marketing, Operations, and Design teams to ensure smooth project execution.
· Maintain accurate sales pipelines, client information, and follow-up activities in the CRM.
· Monitor market trends, competitor activities, and new business opportunities.
· Participate in industry events, exhibitions, conferences, and networking activities to develop new contacts.
· Prepare weekly and monthly sales reports and forecasts for management.
· Ensure timely achievement of individual and team sales targets.
Required Skills & Experience
· 2 to 3 years of experience in B2B sales, business development, exhibitions, events, media, advertising, or related industries.
· Proven track record of achieving sales targets.
· Strong knowledge of B2B sales and client acquisition.
· Excellent communication, presentation, negotiation, and closing skills.
· Ability to identify decision-makers and convert prospects into clients.
· Experience managing corporate accounts and high-value clients.
· Good understanding of CRM systems, MS Excel, PowerPoint, and sales reporting.
· Willingness to travel for client meetings, exhibitions, conferences, and business development activities.
Key Performance Indicators (KPIs)
· Achievement of monthly, quarterly, and annual sales targets.
· Revenue generated from exhibitions and events.
· Number of new clients acquired.
· Lead-to-client conversion rate.
· Sales pipeline value and accuracy.
· Timely follow-up and closure of opportunities.
Ideal Candidate
The ideal candidate is a highly motivated, confident, and commercially driven sales professional with strong B2B networking and negotiation skills. The candidate should be capable of independently developing new business while maintaining excellent relationships with existing clients and consistently delivering revenue targets.
Pay: ₹63,000.00 - ₹74,400.00 per month
Benefits:
Education:
Location:
- Lower Parel, Mumbai, Maharashtra (Preferred)
Work Location: In person
