About the Role
WEB CRS Travel Technologies Pvt. Ltd. is seeking an experienced and result-oriented Marketing Head to lead and execute the organization's traditional marketing and branding initiatives. The ideal candidate will be responsible for developing marketing strategies, managing budgets, driving lead generation through offline channels, strengthening brand visibility, and ensuring measurable returns on all marketing investments.
This role requires a strategic thinker with strong execution capabilities and proven experience in traditional marketing, event marketing, branding, partnerships, and promotional campaigns.
Key Responsibilities:
Marketing Strategy & Planning
- Develop and implement comprehensive marketing strategies aligned with organizational growth objectives.
- Create annual, quarterly, and monthly marketing plans with clear budgets and performance metrics.
- Identify new opportunities for brand promotion, lead generation, and market expansion through traditional marketing channels.
Brand Building & Market Presence
- Strengthen brand visibility and positioning through offline marketing initiatives.
- Plan and execute branding campaigns, roadshows, exhibitions, seminars, networking events, educational institution tie-ups, and industry collaborations.
- Build and maintain relationships with media houses, event organizers, business associations, and strategic partners.
Budget Management & ROI Analysis
- Prepare and manage marketing budgets effectively.
- Monitor and evaluate the return on investment (ROI) of every marketing campaign, event, and promotional activity.
- Identify non-performing marketing initiatives and recommend corrective actions or discontinuation.
- Reallocate budgets towards high-performing marketing channels and activities. Lead Generation
- Design and execute traditional marketing activities focused on generating quality business leads.
- Coordinate with sales and business development teams to ensure marketing efforts contribute to revenue growth.
- Track lead generation performance and optimize marketing initiatives based on conversion outcomes.
Event & Promotion Management
- Plan and oversee participation in trade fairs, business expos, networking events, and promotional activities.
- Ensure smooth execution of all offline marketing campaigns within approved budgets and timelines.
- *Measure event effectiveness and prepare detailed post-event performance reports.
Reporting & Performance Monitoring
- Present regular marketing performance reports to the CXO team.
- Analyze market trends, competitor activities, and customer behavior to improve marketing effectiveness.
- Continuously develop innovative marketing approaches to enhance brand reach and lead acquisition.
Required Skills & Qualifications
- BBA, MBA (Marketing), or equivalent qualification in Marketing, Business Administration, or related fields.
Experience
- Minimum 7+ years of experience in Marketing.
- At least 2+ years of experience in a Marketing Manager or equivalent leadership role.
- Proven experience in traditional/offline marketing, branding, events, and promotional campaigns.
Required Skills
- Strong strategic planning and execution skills.
- Excellent budget management and ROI analysis capabilities.
- Strong negotiation and vendor management skills.
- Excellent communication, presentation, and interpersonal abilities.
- Data-driven decision-making and analytical thinking.
- Ability to manage multiple campaigns and projects simultaneously.
- Leadership and team coordination skills.
Key Performance Indicators (KPIs)
- Qualified leads generated through traditional marketing channels.
- Marketing campaign ROI.
- Brand visibility and market reach improvement.
- Cost efficiency of marketing activities.
- Number and effectiveness of events, exhibitions, and promotional campaigns.
- trategic partnerships and business collaborations established.
- Budget adherence and optimization.
- Contribution of marketing initiatives towards revenue growth.
Compensation & Benefits
- Performance-based growth opportunities.
- Exposure to strategic business consulting and entrepreneurship development initiatives.
- Opportunity to work directly with the leadership team and contribute to organizational growth.
Pay: ₹45,000.00 - ₹65,000.00 per month
Benefits:
Ability to commute/relocate:
- Kochi, Kerala (Kochi): Reliably commute or planning to relocate before starting work (Required)
Education:
Experience:
- Marketing Field: 6 years (Required)
Language:
Work Location: In person
