KRA – Marketing & Sales Executive (Apollo Clinics)
1. Footfall & Revenue Growth (Primary KRA)
- Drive monthly footfall growth (15–25%) through field and digital activities
- Achieve revenue targets across:
- OPD Consultations
- Diagnostics (Lab + CT/MRI)
- Retail Health Checks (RHC)
- Improve conversion ratio (Walk-ins → Paid services)
- Track and deliver activity-wise ROI
KPIs:
- Daily footfall numbers
- Conversion % (target: 20%+)
- Monthly revenue vs target
2. Community & Corporate Outreach
- Execute RWA camps, corporate camps, health talks, park activities
- Generate qualified leads & walk-ins from outreach programs
- Build local presence & brand visibility in catchment area
KPIs:
- No. of camps/month (Target: 8–12)
- Leads generated per activity
- Revenue generated per camp
3. Referral Doctor Network Development
- Identify & onboard referral doctors (GPs, clinics, specialists)
- Build diagnostics & consultation referral pipeline
- Maintain weekly engagement visits
KPIs:
- New doctors onboarded/month (Target: 5–10)
- Referral revenue contribution (%)
- Active referring doctors count
4. Diagnostics & RHC Business Growth
- Improve Lab conversion: 15% → 20%+
- Drive CT/MRI utilization (slot fill rate)
- Promote health check packages & preventive care
KPIs:
- Lab conversion %
- CT/MRI daily utilization (%)
- RHC monthly volume growth
5. Brand Visibility & Clinic Experience
- Ensure Apollo brand standards across clinic
- Manage collaterals, signage, promotions
- Enhance in-clinic patient experience
KPIs:
- Brand audit score
- Visibility activities/month
- Patient feedback (experience score)
6. Customer Satisfaction (CSAT)
- Conduct CSAT surveys & feedback tracking
- Ensure closure of complaints within TAT
- Improve repeat patient ratio
KPIs:
- CSAT score (>90%)
- Complaint closure TAT
- Repeat business % (+10–15%)
7. Digital & Lead Management
- Execute:
- WhatsApp campaigns
- Local social media promotions
- Track and follow up on all generated leads
KPIs:
- Leads generated (digital)
- Lead-to-conversion %
- Campaign response rate
8. Marketing ROI & MIS Reporting
- Maintain activity calendar & trackers
- Report:
- Footfall
- Revenue
- Campaign ROI
- Provide weekly & monthly MIS
KPIs:
- Timely MIS submission
- ROI tracking accuracy
- Data-driven insights shared
9. Sales & Product Promotion
- Promote:
- Health packages
- Subscription cards
- Diagnostics services
- Upsell & cross-sell services
KPIs:
- Subscription cards sold/month
- Package sales revenue
- Upsell conversion %
10. Innovation & Growth Initiatives
- Propose new marketing ideas & partnerships
- Identify untapped micro-markets
- Support new service launches
KPIs:
- New initiatives implemented
- Revenue from new ideas
- Expansion opportunities identified
Job Types: Full-time, Permanent
Benefits:
- Cell phone reimbursement
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
