About the Role
We sell UGC-entitled online degrees from leading universities through offline, relationship-based channels — no digital advertising. The Marketing Head owns this ground game in Chennai: building and running a network of referral agents, closing institutional tie-ups, driving field marketing and career seminars, and leading the counselling team to hit enrolment targets each intake. This is a hands-on, target-owning leadership role for someone who wins on the ground, not behind a screen.
Key Responsibilities
- Agent network — recruit, train, and manage a network of referral / sub-agents (coaching centres, consultants, insurance and tax agents) across Chennai. This is the primary growth engine.
- Institutional partnerships — develop tie-ups with corporate HR/L&D, coaching and computer-training institutes, and associations for bulk enrolments.
- Field marketing — plan and run pamphlet campaigns, banners, career seminars, and field activations across OMR, the industrial belts, and commercial hubs.
- Team leadership — lead the admission counsellor and field interns; set targets, monitor the pipeline, and drive conversions.
- Targets — own enrolment numbers for each intake (August and January); manage the offline lead pipeline and follow-up.
- Compliance — ensure honest, verifiable selling (UGC-entitlement, accreditation) — no false or guaranteed-outcome promises.
- Reporting — track and report leads, conversion rate, cost per enrolment, and agent productivity.
Requirements
- 4–8 years in field sales, channel sales, or marketing — preferably education, EdTech, online degrees, insurance, or similar direct-sales sectors.
- Proven experience building and managing agent/channel networks or field sales teams.
- Strong knowledge of the Chennai market.
- Fluent in Tamil and English.
- Comfortable owning targets in an offline, relationship-driven, on-ground role.
Preferred (Nice to Have)
- Experience selling degrees or certifications, or selling to working professionals.
- An existing network of education agents or institutional contacts.
- Own vehicle and willingness to travel across the city.
What We Offer
- ₹80,000 / month plus performance-linked incentives.
- A ground-floor leadership role with direct ownership of the go-to-market.
- Fast growth as the operation scales across Tamil Nadu.
Success in the First 90 Days
- An active network of 30–40 referral agents.
- 2–3 institutional tie-ups signed.
- A strong enrolment pipeline built for the January intake.
Pay: ₹70,000.00 - ₹80,000.00 per month
Work Location: In person
