Overview:
Role Overview:
This role of Analyst – Media Planning supports the development and execution of media campaigns for global brands across all channels. As part of a centralized team, you will work closely with planners, buyers, and cross-functional teams in onshore markets to support the planning, documentation, and execution of media campaigns.
Your expertise of ad tech and knowledge of the Digital Ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.
Responsibilities:
Roles & Responsibilities:
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Supporting the development of digital media plans by analyzing client briefs, audience insights, competitive activity and category trends.
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Assist planners and managers in preparing media plans, presentations, and planning documentation including budgets, flowcharts, and planning spreadsheets.
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Gather and analyze data from syndicated research and planning tools such as GWI, ComScore, Nielsen, or other industry sources to inform planning decisions.
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Maintain and update media planning documentation, ensuring accuracy of data entry, taxonomy coding, and campaign details.
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Collaborate with internal teams including activation, Ad Operations, analytics, and account teams to support campaign execution.
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Monitor campaign pacing and performance against key metrics such as impressions, CTR, engagement, and conversions, highlighting optimization opportunities.
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Prepare campaign reports, summaries, and insights to support internal discussions and client reporting.
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Participate in internal meetings and planning discussions, providing research insights, documentation support, and follow-ups.
Qualifications:
Required Qualifications
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A full-time graduate degree.
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3 – 6 years of experience in media planning across channels, marketing analytics or campaign operations (agency experience preferred)
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Basic understanding of marketing channels such as TV, OOH, Print, Radio, along with expertise in Digital media planning
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Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox.
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Strong analytical skills and attention to detail with the ability to work with large datasets
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Ability to collaborate with cross-functional teams and manage multiple tasks in a fast-paced environment
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Proficiency in Microsoft Excel, Word, and PowerPoint.
Preferred Qualifications
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Strong analytical skills and logical reasoning to manage daily deliverables
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Excellent written and verbal communication skills
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Comfortable working in rotational shifts.
