Job Purpose
Developing and managing the company's digital and creative communication assets. The role involves creating compelling content, designing marketing materials, managing the company website and social media platforms, supporting branding initiatives, and utilizing Artificial Intelligence (AI) tools to improve creativity, productivity, and communication. The incumbent will play a key role in strengthening the company's brand identity and enhancing its digital presence.
Key Responsibilities
Content Development
- Create high-quality, original, and engaging content for company brochures, catalogues, product manuals, newsletters, posts, presentations, advertisements, blogs, website pages, and social media platforms.
- Develop product descriptions, technical content, success stories, customer testimonials, and case studies.
Graphic Designing
- Design brochures, leaflets, product catalogues, banners, posters, standees, visiting cards, certificates, packaging labels, and promotional materials.
- Create social media creatives, infographics, presentation templates, and digital advertisements.
- Design visual content for exhibitions, product launches, recruitment campaigns, and corporate events.
- Maintain consistency in corporate branding across all communication materials.
Website Management
- Update and maintain the company website with the latest products, achievements, certifications, news, and contact information.
- Upload new product information, images, downloadable catalogues, and company updates.
- Coordinate with website developers for technical improvements and issue resolution.
- Monitor website performance, usability, and search engine optimization (SEO).
Social Media Management
- Manage the company's official social media platforms including LinkedIn, Facebook, Instagram, YouTube, and other relevant channels.
- Prepare monthly content calendars and execute social media campaigns.
- Create engaging posts, reels, short videos, product highlights, and awareness campaigns.
- Monitor audience engagement and prepare monthly performance reports.
- Respond to inquiries and maintain a professional online presence.
AI-Powered Content & Creative Support
- Effectively utilize AI tools for content generation, graphic designing, image enhancement, presentation creation, video editing, and productivity improvement.
- Develop AI-assisted marketing campaigns while ensuring originality and quality.
- Stay updated with emerging AI technologies and recommend innovative applications for business communication.
- Ensure responsible and ethical use of AI-generated content.
Branding & Corporate Communication
- Maintain and strengthen the company's brand identity across all digital and printed materials.
- Design corporate presentations for management, customers, vendors, and business partners.
- Support internal branding initiatives, employee engagement activities, CSR events, and corporate celebrations.
- Coordinate photography and videography for company events, manufacturing processes, and product showcases.
Marketing Support
- Assist in preparing marketing campaigns, promotional materials, exhibitions, dealer meets, and customer presentations.
- Design email campaigns, advertisements, promotional videos, and digital marketing assets.
- Support sales and business development teams by preparing product presentations and promotional literature.
Documentation & Record Management
- Maintain an organized repository of creative assets, brand guidelines, photographs, videos, artwork files, and digital content.
- Ensure proper version control and timely backup of all creative materials.
- Maintain confidentiality of company data and intellectual property.
Continuous Improvement
- Keep abreast of the latest trends in graphic design, digital marketing, branding, social media, and AI technologies.
- Recommend innovative ideas to improve corporate communication and digital engagement.
- Participate in training and continuously upgrade professional skills.
Educational Qualification
- Graduate in any stream with Diploma or certification in Graphic Designing and Digital Marketing. Web Designing, or AI applications will be preferred.
Written and Verbal communication
Candidate should have good and efficient English communication in written and verbal.
Experience
- Minimum 1–2 years of relevant experience in graphic designing, digital content creation, website management, and social media handling.
- Experience in a manufacturing industry will be preferred.
Pay: ₹18,000.00 - ₹22,000.00 per month
Benefits:
Work Location: In person
