Job Description: Graphic Designer
Position: Graphic Designer
Department: Creative / Design
Experience: 1–3 years preferred
Employment Type: Full-time
Industry: IT / Digital Services
About the Role
We are looking for a creative and talented Graphic Designer who can create visually appealing and engaging designs for digital marketing, social media, websites, branding, and other business requirements.
The ideal candidate should have a strong sense of design, typography, color, composition, and branding, along with the ability to understand business requirements and convert ideas into high-quality visual content.
Key ResponsibilitiesGraphic Design
- Create creative and professional designs for social media, websites, digital marketing campaigns, advertisements, presentations, brochures, banners, and marketing materials.
- Develop graphics based on campaign objectives, brand guidelines, and client requirements.
- Create visually engaging designs that communicate the intended message effectively.
- Maintain consistency in branding, colors, fonts, imagery, and overall visual identity.
Social Media & Digital Marketing Designs
- Design creative posts, carousels, stories, reels covers, ads, and other social media creatives.
- Create graphics for platforms such as Instagram, Facebook, LinkedIn, YouTube, and other digital channels.
- Work closely with the digital marketing team to create creatives for marketing campaigns.
- Develop multiple creative concepts and variations for advertisements and promotional campaigns.
Website & UI Design Support
- Create visual assets and graphics required for websites and landing pages.
- Design banners, website sections, icons, illustrations, and other digital assets.
- Coordinate with the web development/UI-UX team to ensure designs are practical and visually consistent.
Branding & Marketing Materials
- Create branding materials such as:
- Logos
- Business cards
- Company profiles
- Brochures
- Flyers
- Presentations
- Posters
- Banners
- Digital advertisements
- Follow and maintain brand guidelines across all creative materials.
Collaboration & Client Requirements
- Understand design briefs and translate business requirements into creative concepts.
- Work closely with the marketing, business development, UI/UX, and development teams.
- Make design revisions based on feedback from internal teams and clients.
- Manage multiple design projects and deliver work within deadlines.
Required Skills
- Strong knowledge of graphic design principles.
- Good understanding of color theory, typography, layout, composition, and visual hierarchy.
- Proficiency in design tools such as:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign (preferred)
- Figma (preferred)
- Canva (good to have)
- Ability to create professional and engaging social media creatives.
- Good understanding of digital marketing and social media design requirements.
- Strong attention to detail.
- Good communication and time-management skills.
- Ability to work independently as well as part of a team.
- Ability to handle multiple projects and meet deadlines.
Preferred Skills
Experience or knowledge in the following will be an advantage:
- Social media creative design
- Digital advertising creatives
- Branding and visual identity
- Website graphics
- UI/UX design
- Motion graphics
- Video editing
- Basic knowledge of After Effects / Premiere Pro
- AI-based design and creative tools
- Understanding of responsive digital design
Qualifications
- Bachelor's degree/diploma in Graphic Design, Visual Communication, Fine Arts, Multimedia, or a related field is preferred.
- Relevant experience and a strong portfolio may be considered in place of formal qualifications.
Key Performance Indicators (KPIs)
The Graphic Designer will be evaluated based on:
- Quality and creativity of designs.
- Timely delivery of assigned projects.
- Ability to understand and execute creative briefs.
- Consistency with brand guidelines.
- Quality of social media and digital marketing creatives.
- Number of design revisions required.
- Ability to manage multiple projects simultaneously.
- Collaboration with marketing, development, and other internal teams.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
