Role description
Job Description – SFMC Developer (Offshore)
Experience Range: 3 -5 Years
Hiring Location: Bangalore, Chennai, Pune, Noida, Trivandrum, Kochi
Role Overview
We are seeking an experienced Salesforce Marketing Cloud (SFMC) Developer to design, develop, and optimize marketing automation solutions and accessible digital campaigns. The ideal candidate will have strong expertise in SFMC development, automation, integrations, and accessibility compliance (508c/WCAG standards). This role involves building scalable customer journeys, responsive email templates, Cloud Pages, and ensuring high-quality campaign execution through rigorous testing and QA processes.
Must Have Skills
- Strong expertise in Salesforce Marketing Cloud:
- Email Studio
- Automation Studio
- Journey Builder
- Contact Builder
- CloudPages
- Proficiency in:
- AMPscript
- Server-Side JavaScript (SSJS)
- SQL
- HTML5
- CSS3
- Experience developing responsive email templates and landing pages
- Deep understanding of WCAG 2.1/2.2 AA guidelines and 508c accessibility compliance
- Experience with REST and SOAP API integrations
- Strong knowledge of Marketing Cloud Connect with Salesforce CRM
- Hands-on experience with Automation Studio workflows, SQL queries, data imports, and extracts
- Experience using testing and QA tools such as:
- Litmus
- Email on Acid
- WAVE
- AXE
- Strong troubleshooting, debugging, and documentation skills
Good to Have Skills
- Salesforce Marketing Cloud Developer Certification
- Experience in Healthcare, Federal, or Government consulting environments
- Exposure to compliance-driven industries
- Experience with advanced personalization and dynamic content strategies
- Knowledge of accessibility audit processes and remediation
- Familiarity with Agile/Scrum methodologies
Key Responsibilities
- Develop dynamic and responsive email templates and CloudPages using AMPscript, SSJS, HTML, and CSS
- Build and maintain automated customer journeys using Journey Builder and Automation Studio
- Ensure all digital assets comply with 508c accessibility and WCAG standards
- Perform end-to-end testing, rendering validation, accessibility audits, and UAT
- Implement and maintain SFMC integrations using REST/SOAP APIs and Marketing Cloud Connect
- Create and maintain technical documentation for journeys, data models, and compliance checklists
- Collaborate with cross-functional teams including marketing, QA, CRM, and compliance teams
- Optimize campaign performance and improve deployment efficiency
Key Performance Indicators (KPIs)
- Successful deployment of accessible and error-free campaigns
- Improved campaign execution speed and engagement metrics
- Zero 508c compliance violations in delivered assets
- High deliverability and automation reliability
Educational Qualification
- Bachelor’s degree in Computer Science, Information Technology, or related field
- Salesforce Marketing Cloud Developer Certification preferred
Skills
salesforce,rest api,omnistudio,apex,sales cloud,soql,salesforce marketing cloud,
About UST
UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.
