Job Type: Full-time
At Cygni Energy, our people are our greatest assetand biggest differentiator. They are passionate about results, and also believe in having a lot of fun along the way.
Our Business:Incubated at the “Incubation Cell” of IIT Madras, Cygnihas emerged as India’sleading storage technology company with established cutting-edge expertise in EV and Energy Storage. We solve challenges of traditional Li-Ion batteries for mass adoption of EVs across 2W and 3W automotive platforms and also have an array of stationary solutions for renewable energy storage applications. Today, Cygni is a thought leader in the Stationary Energy Storage and EV battery space. It works with some of the top OEMs, Telecom companies and solar EPC players in the country.
This Role: Storage is now becoming an important household appliance as customers try to achieve higher energy independence in a cost effective and safe manner. Cygni has developed a wide range of products to serve this need such as Home UPS batteries, All-in-one hybrid inverter and battery solutions, LV storage products for small households. This role will carry the mandate of growing this portfolio through strong go-to-market partnerships and helping the company scale Cygni’s residential and Micro & Small C&I BESS business, one of the fastest-growing segments in India’s energy transition.
Solar EPC partnerships (Residential Installer Network)-
Build deep B2B partnerships with national / regional Solar EPC players with a strong presence in residential and small C&I space.
-
Develop strong partnerships with leading residential solar installers, such as Solar square, Freyr Energy Oorjan Cleantech, ZunRoof, Sunshot Technologies etc
-
Drive adoption of BESS as a standard add-on to rooftop solar
-
Distribution and OEM/ODM partnerships with large, established consumer electrical or electronics players
-
Partner with leading solar brands to offer white-label / ODM BESS solutions, including Havells, Goldi Solar, Rayzon Solar, Premier Energies, Vikram Solar, Adani Solar, RenewSys etc
-
Develop scalable channel-led business models through these brands
-
Channel & Distribution Partnerships
-
Build and scale partnerships with hybrid inverter distributors such as Loom Solar, Vashi Integrated Solutions etc.
-
Target and build and scale relationships with Distributors of Solis, Deye, Growatt, GoodWe, Sungrow etc.
-
Position Cygni’s BESS solutions as a preferred bundled offering within their ecosystem
-
Hybrid Inverter ODM Ecosystem
-
Build relationships with global and domestic hybrid inverter ODMs, including Feston, Flynn, Voltronic Power, SRNE, Must Energy, Sofar Solar, Kehua etc.
-
Enable integration and co-development of storage-ready solutions
-
Business Ownership (P&L)
-
Own full P&L responsibility for the residential and Micro/Small C&I segment
-
Drive: Revenue growth, Gross margins and cost optimization, Channel profitability and scale
-
Go-To-Market Strategy
-
Define and execute pricing, positioning, and channel strategy
-
Identify high-potential geographies and customer segments
-
Develop bundled offerings (solar + storage + inverter ecosystems)
-
Product & Application Development - Work closely with engineering and product teams to:
-
Customize solutions for residential and small C&I use cases
-
Integrate with hybrid inverter ecosystems
-
Improve installation simplicity and user experience
-
Marketing and Lead generation
-
Work closely with the marketing team to develop promotional materials, campaigns, and drive Cygni’s participation in relevant forums
-
Collaborate to create marketing strategies that resonate with the target audience
-
Team management and coaching
-
Actively manage the Sales team including pipeline management, lead prioritization through a structured CRM
-
Coaching and mentoring of Sales team to improve conversion and quota achievement
-
Engineering undergraduate (Electrical / Electronics preferred)
-
MBA or Masters in Engineering is a plus
-
10 to 15 years of proven experience of successfully delivering on sales targets
-
Experience of dealing with various Solar EPC players/ System Integrators (SI) / Solar Inverter related business development
-
Basic understanding of Lithium Ion battery in various applications is a plus
-
Demonstrable experience of scaling a products business
-
Strong network across solar distributors, EPCs, and installer ecosystem
-
Ability to build and scale channel-driven businesses
-
Understanding of hybrid inverter + storage integration
-
High ownership mindset with P&L orientation
-
Strong commercial acumen and execution focus
-
Ability to work in a fast-scaling, entrepreneurial environment
-
Appetite for relatively deep technical understanding of products
-
Strong resourcefulness to work within constraints and still deliver
-
Excellent written and oral communication
-
Excellent negotiation, communication, and interpersonal skills
You will be directly responsible for building one of the most scalable and future-ready business verticals at Cygni.
