Job Description: Social Media Manager
Company: Rowenix Marketing Private Limited
Location: Kochi, Kerala
Employment Type: Full-time
Role Summary
Rowenix Marketing Private Limited is seeking a strategic and results-driven Social Media Manager to lead our social media division. You will be responsible for developing comprehensive digital strategies, managing end-to-end campaign lifecycles, and ensuring our clients’ brands achieve measurable growth across social platforms. If you are a digital native with a sharp eye for market trends, data analytics, and high-impact brand storytelling, we want you to lead our social efforts.
Key Responsibilities
- Strategy Development: Design and implement robust social media strategies that align with client business objectives, brand identity, and target demographics.
- Campaign Management: Lead the end-to-end execution of digital campaigns, from creative brainstorming and content calendar creation to final performance analysis.
- Content Leadership: Guide the content creation process, ensuring a blend of high-quality visuals, compelling copy, and trend-responsive short-form video content (Reels/TikTok/Shorts).
- Data & Optimization: Monitor campaign performance metrics (KPIs) daily, utilizing analytics to iterate on strategies and deliver maximum ROI for our clients.
- Client Relations: Serve as the primary point of contact for clients regarding their social media presence, providing insights, updates, and strategic recommendations.
- Team Collaboration: Work closely with the design and marketing teams to ensure visual consistency and tone of voice across all client accounts.
- Trend Mastery: Keep the agency at the forefront of the digital landscape by identifying emerging platforms, tools, and industry shifts.
Required Skills & Qualifications
- Experience: 2+ years of professional experience in social media management, digital marketing, or brand strategy (agency experience preferred).
- Analytical Prowess: Proficiency in social media management and analytics tools (e.g., Meta Business Suite, LinkedIn Analytics, Google Analytics, Hootsuite/Buffer).
- Platform Expertise: Expert understanding of algorithm behaviors, audience growth tactics, and paid advertising (Meta Ads, LinkedIn Ads) on major platforms.
- Strategic Writing: Superior copywriting skills with the ability to adapt voice and tone to suit diverse brand identities.
- Leadership: Demonstrated ability to manage multiple client accounts simultaneously, meet tight deadlines, and mentor junior team members.
- Education: Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
Why Join Rowenix Marketing?
- Lead high-impact projects for a diverse and growing roster of clients.
- Shape the digital strategy and voice of a fast-moving marketing agency.
- Access to industry-leading tools and professional growth opportunities.
- Work within a creative, dynamic environment in the heart of Kochi.
How to Apply
Please email your resume and a link to your portfolio or examples of past social media campaigns to [email protected]. In your email, please provide a brief case study (150 words or less) of a successful social media campaign you managed and the specific results you achieved.
Pay: ₹11,390.71 - ₹43,099.72 per month
Benefits:
Work Location: In person
