Company description
Giraffe Partners is a brand and marketing consultancy for Indian manufacturing SMEs, capital markets, and growth brands. Operationally strong businesses that are commercially underestimated.
- A full-service agency that transforms bold ideas into impactful, results-driven brand experiences
- Blends visionary creativity with practical execution across brand strategy, packaging design, video and content production, digital marketing, SEO, and custom website development
- Works with clients worldwide, including India, the USA, Canada, and Singapore
- Focuses on measurable outcomes and sustainable, data-informed growth
- Partners with businesses launching new products, scaling their digital presence, or rebranding, ensuring campaigns that both inspire and perform
- Grounded in purpose and a client-first mindset, positioning itself as a long-term partner in building strong, future-ready brands
Role description
This is a full-time, on-site role based in Dehradun. The Senior Brand Manager leads brand strategy and its execution across a portfolio of client accounts, owning the thinking that turns an underestimated business into a brand the market takes seriously.
Most of our clients are promoter-led manufacturers and growth businesses that are strong at what they do and undersold in how they present it. The work is to find the positioning, build the narrative, and hold it consistent across packaging, campaigns, content and digital. This is a role for someone who can move from a strategy conversation with a founder to a creative brief for the studio to a performance review with the client, and keep the brand coherent through all three.
The Senior Brand Manager sets the brief for the design, copy, paid media and web teams, is the senior point of contact for clients, and reports to the Founder and Creative Director.
Day-to-day responsibilities:
- Brand strategy Develop positioning, messaging and brand architecture for clients across manufacturing, agri-input, FMCG and B2B categories
- Creative direction Translate strategy into briefs the studio can execute against, and steer the work so it stays true to the positioning without dictating the craft
- Client leadership Act as the senior contact on your accounts, lead strategy and review conversations, and give clients a clear recommendation rather than a set of options
- Campaign oversight Own brand and marketing campaigns from concept through delivery, working with paid media on what converts and with content on what carries the story
- Problem solving Diagnose why a brand is underperforming or misread in its market, and build the plan to fix it
- Lead brand and packaging projects end to end, holding consistency across every touchpoint
- Present strategy and results to clients in language a promoter understands, connecting brand work to business outcomes
- Contribute to pitches, proposals and new business conversations
- Identify growth within existing accounts and build the case for it
- Mentor executives and set the standard for how brand thinking is done on the team
Must-haves
- 3 to 5 years of experience in brand management, brand strategy or account planning, at a marketing, branding or advertising agency
- A portfolio of brand work, positioning, campaigns or repositioning, that you can talk through and defend
- Strong written and spoken communication in English and Hindi
- Genuine creative instinct paired with the discipline to make it commercial
- A problem solver who can diagnose a brand issue and build the plan to address it
- Proven ability to handle clients directly, including promoters and senior decision makers
- Ability to write a brief that a creative team can execute against without further clarification
- Based in Dehradun
Nice-to-haves
- Exposure to manufacturing, agri-input, FMCG or B2B industrial brands.
- Experience across the full brand stack, from identity and packaging through digital and campaigns
- Familiarity with paid media and performance marketing, enough to brief and review intelligently
- Experience contributing to pitches or new business
- Prior experience mentoring or managing junior team members
How to apply
Write to [email protected] with the subject line: Senior Brand Manager – [Your Name]. Please include your CV, your notice period, and a portfolio or short note on one brand you helped shape and the thinking behind it.
Pay: Up to ₹30,000.00 per month
Work Location: In person
