Company- EdTech
Location- Mundhwa
Key Responsibilities
1. Market Trend Identification
● Track and document emerging marketing and business trends in the EdTech K-12 space - India and globally
● Monitor shifts in how EdTech brands are positioning, pricing, and growing their customer base
● Synthesise trends into structured reports and present findings to the management team
2. Competitive Intelligence
● Map and monitor key competitors in the K-12 EdTech space - Indian players and global
benchmarks
● Track competitor product offerings, pricing models, go-to-market strategies, and campaign activity
● Build and maintain a live competition tracker updated on a regular cadence
3. Best Practices in EdTech K-12
● Research and document best practices in curriculum delivery, student engagement, retention, and parent communication from leading EdTech companies worldwide
● Identify what top players do differently and present actionable takeaways for the company
4. Opportunity Mapping
● Identify potential whitespace opportunities - new geographies, underserved segments, partnership models, or product gaps
● Research grant programs, government initiatives, and CSR funding aligned with K-12 STEAM education
● Flag time-sensitive opportunities relevant to the business to leadership proactively
5. Social Media Monitoring
● Independently monitor Robokidz's social media presence and benchmark against competitors
● Observe content performance, audience response, and engagement patterns across platforms
● Share observations and improvement suggestions to the Digital Marketing team - not execute
6. Video Presence (If Applicable)
● If speaking fluency is strong, may be invited to appear in educational or brand videos as a
presenter
● Opportunity assessed based on comfort level and communication quality - not mandatory
7. Founder's Office Projects
● Work across ad hoc research and strategy projects assigned by the founding and management team
● Additional projects will be shared based on availability, interest, and capacity
● Expected to engage with multiple functions - sales, marketing, product, and operations - as needed
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
