SOCIAL MEDIA MANAGER – ARCHITECTURE FIRM
Location: Mumbai, Maharashtra
Experience: 1-2 Years
Industry: Architecture & Design
About the Role
We are looking for a creative and strategic Social Media Manager to manage and grow the
digital presence of our architecture firm. The ideal candidate should have a strong
understanding of social media, content creation, visual storytelling, and digital marketing,
with a keen interest in architecture, design, interiors, and the built environment.
The candidate will be responsible for developing and executing social media strategies that
effectively communicate the firm's design philosophy, projects, work culture, and brand
identity across various digital platforms.
Key Responsibilities
- Develop and implement social media strategies aligned with the firm's brand and business goals.
- Manage the firm's social media platforms, including Instagram, LinkedIn, Pinterest,and other relevant channels.
- Create and manage a monthly content calendar.
- Plan, create, and publish engaging content including:
- Project showcases
- Architectural photography
- Reels and videos
- Design process and behind-the-scenes content
- Material and design stories
- Team and studio culture
- Awards, publications, and achievements
- Industry insights and relevant design content
- Coordinate with architects, designers, photographers, videographers, and external agencies to source content.
- Write engaging captions and develop content that communicates the firm's design approach and philosophy.
- Plan and execute Instagram Reels, Stories, carousels, and other platform-specific content.
- Monitor social media trends, design trends, hashtags, and relevant industry conversations.
- Track social media performance and prepare regular analytics reports.
- Analyse engagement, reach, follower growth, and content performance to improve future strategies.
- Manage community engagement, including comments, messages, and relevant interactions.
- Support the promotion of projects, events, launches, awards, publications, and other firm initiatives.
- Maintain consistency in the firm's visual identity, tone of voice, and brand communication.
Required Skills & Qualifications
- Bachelor’s degree / diploma or equivalent qualification in Architecture / interiors / graphics/Advertising, or a related field.
- 1-2 years of experience in social media management, digital marketing, or
- content creation.
- Experience managing social media for an architecture, interior design, real estate, design, lifestyle, or creative brand is preferred.
- Strong understanding of Instagram and LinkedIn.
- Excellent written and verbal communication skills.
- Strong visual sense and understanding of aesthetics, composition, and storytelling.
- Ability to create compelling content for a design-focused audience.
- Strong organisational and project management skills.
- Ability to manage multiple content requirements and deadlines.
Software & Technical Skills
Knowledge of some or all of the following:
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro or other video-editing software
- CapCut or similar editing tools
- Meta Business Suite
- Instagram Insights and other analytics platforms
Desired Attributes
- Passion for architecture, design, interiors, art, and visual culture.
- Strong creative and conceptual thinking.
- Excellent eye for detail and aesthetics.
- Proactive and self-motivated approach.
- Ability to identify and leverage emerging social media trends.
- Strong storytelling skills.
- Ability to work closely with architects and designers to translate design ideas into engaging content.
- Comfortable working in a creative and fast-paced studio environment.
Key Performance Indicators
- Growth in social media reach and engagement.
- Consistent and high-quality content output.
- Growth in relevant followers and online community.
- Increased visibility of the firm's projects and brand.
- Performance of campaigns, reels, and other content formats.
- Quality and consistency of brand communication across platforms.
What We Offer
- Opportunity to work closely with a leading architecture and design team.
- Exposure to a wide range of architectural and design projects.
- A creative and collaborative work environment.
- Opportunity to shape and grow the digital identity of the firm.
- Professional growth and learning opportunities.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
Application Question(s):
- How many years of experience do you have in social media management, digital marketing, or content creation?
- Which social media platforms have you actively managed (Instagram, LinkedIn, Pinterest, etc.)?
- Have you created content calendars and planned monthly content strategies before?
- Do you have basic video editing skills for reels/short-form content?
- Can you share your portfolio, past work samples, or links to social media accounts you've managed?
Education:
Experience:
- Social media management: 1 year (Preferred)
Work Location: In person
