We are seeking a creative and experienced Senior Content Writer to develop compelling content across digital platforms. The ideal candidate should possess excellent writing, editing, and storytelling skills, with the ability to create engaging content that aligns with brand objectives and marketing strategies.
Key Responsibilities
- Develop high-quality content for websites, blogs, social media, email campaigns, advertisements, and marketing materials.
- Create engaging and persuasive copy that reflects the brand voice and communication goals.
- Conduct research on industry trends, competitors, and target audiences to produce relevant content.
- Collaborate with the creative, design, client servicing, and marketing teams to develop campaign concepts and content strategies.
- Proofread, edit, and optimize content for clarity, accuracy, and consistency.
- Create content calendars and ensure timely delivery of content across platforms.
- Develop SEO-friendly content to improve website visibility and organic traffic.
- Review and mentor junior content writers and interns.
- Generate creative ideas for campaigns, moment marketing, and brand communication initiatives.
- Ensure all content adheres to brand guidelines and quality standards.
Requirements
- Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
- 4–5+ years of experience in content writing, copywriting, or digital marketing.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of digital marketing, social media, and content strategy.
- Knowledge of SEO best practices and content optimization techniques.
- Ability to handle multiple projects and meet deadlines.
- Experience working in an advertising agency or digital marketing agency is preferred.
- Strong communication and collaboration skills.
Preferred Skills
- Creative storytelling and campaign ideation.
- Social media content creation.
- Blog and website content development.
- Script writing for videos and reels.
- Content planning and strategy.
- AI-assisted content creation tools knowledge.
Key Performance Indicators (KPIs)
- Quality and creativity of content delivered.
- Timely completion of assigned projects.
- Content engagement and campaign performance.
- Adherence to brand guidelines.
- Contribution to creative ideation and content strategy.
Experience:
4 –5+ Years
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
