Head of Sales and Marketing
Empowrd AI is an AI consultancy for service-based, people-first businesses. We bring the rigour, structure and standard of a top-tier strategy firm to a market that has rarely had access to it. Our work is built to a consulting grade: strategic growth blueprints, operating systems and go-to-market engines that our clients own and run for themselves.
Our founders span Gen X and Gen Z, which gives us an unusual blend of judgement and speed. We use AI daily, we hold a high standard on everything that leaves the building, and we are scaling across the UK, USA and emerging markets.
We work with transparency, precision and a growth mindset. We move at pace, we measure everything, and we hire people who can meet the standard and then raise it.
The Role
As Head of Sales and Marketing you own the revenue engine of Empowrd AI, end-to-end. Marketing creates the demand, sales converts it, and account management carries the value through to the client. You own all three. You set the strategy, build the system that takes a client from first touch to signed, delivered, and retained, lead the team across marketing, sales, and account management, and carry the number.
You report to Co Founder & CEO. This is an execution role with real strategic weight. You are expected to develop the sales and marketing strategy, bring it to the CEO, sharpen it with their input, and then own its execution in full. The founders set direction and read what is moving the needle; you own how it gets built and delivered.
This is a senior, hands-on leadership role with a significant and growing team beneath it. You build and run the system, not simply direct it, and you lead the people who deliver it. The ownership is real, the bar is high, and there is very little hand-holding.
You also own the account management function and the client relationship after the sale. You are not the person executing delivery, but you are accountable for it landing: making sure that what sales and marketing promised is what the client actually receives, in both service and results, and that our client experience standard is upheld across every account. Client escalations are yours to own and resolve.
The role rests on three foundations: a deep command of marketing, a clear grasp of how sales springboards from it, and the ability to run a high-performing team that executes to a genuinely high standard. We are looking for someone who can think like a strategist, build like an operator, and lead like an owner.
Core Responsibilities
Growth strategy and go-to-market. Own the marketing strategy across both ideal client profiles: service-based SMBs and enterprise HR, People and Transformation teams. Set the positioning, the channel mix, and the priorities that move the commercial numbers.
Team leadership and people. Build, structure, and lead the sales and marketing team as it grows. You manage the marketing managers across the online and offline streams, social media, junior marketers and interns, and the SDR resource, with a remit that scales towards fifteen to twenty people over time. Set the quality bar, run a clear rhythm of briefing, review, and development, manage performance directly, and keep many people and workstreams moving in parallel without anything slipping.
Demand generation and acquisition. Own the acquisition engine from awareness to booked calls to closed clients. Build and run the funnel across content, outreach, email, paid, and events, and hold the numbers that matter: discovery calls, proposal walk-throughs, conversion, and pipeline contribution.
Sales leadership and conversion. Own the sales function end to end: discovery calls, proposal walk-throughs, closing, and conversion against target. Lead the SDR resource, hold the team to a clear weekly rhythm of outreach and booked calls, and own the conversion rate at every stage of the funnel.
Pipeline and sales process. Own the sales process and the system of record. Make sure every opportunity is tracked, every next action is dated, and the path from first touch to signed and retained client is clean, measured, and improving.
Client accounts and delivery assurance. Own the account management function end to end. Lead the account managers, own client escalations, and ensure that what sales and marketing promised is delivered in full, in both service and results. You are accountable for the client outcome and for upholding our client experience standard, without being the person who executes the delivery itself.
Webinar and pipeline engine. Own the webinar programme and the wider pipeline engine as a repeatable, compounding system, from registrations through to booked calls and conversion.
Brand and editorial standard. Hold the quality and voice of everything the function ships, across documents, campaigns, founder profiles and Empowrd AI's own channels. Make sure every output reads the way a consultancy of our standard should sound.
Performance and forecasting. Own the marketing view of the numbers: attribution from first touch to revenue, channel performance, campaign results and forecasting. Read the patterns, brief the founders clearly, and make sound calls on what to scale, what to stop and what to test next.
Systems and AI. Use AI and our internal tooling daily to build faster and to a higher standard. Document repeatable processes and find the leverage that makes the engine sharper over time.
What Success Looks Like
- A predictable acquisition engine that consistently produces qualified discovery calls, proposal walk-throughs and closed clients against target.
- Monthly new client and MRR targets met, with clear line of sight on the pipeline that will hit next quarter.
- Marketing strategy translated into measurable, commercially accountable activity across every channel.
- A well-led, well-structured team producing excellent work at pace as it scales, with clear ownership and development at every level.
- Clients receive what was promised, in service and in results, with escalations resolved cleanly and retention to match.
- A clean, dated pipeline with clear attribution from first touch to revenue.
- Campaigns and webinars that launch cleanly and produce measurable commercial results.
- Clear, data-backed judgement on what is working and what is not, briefed to the founders.
Desired Skills, Experience and Attributes
- Excellent communication, fluent English, spoken and written.
- Learning agility, our number one hiring trait: the ability to adapt and learn new markets, processes and approaches at pace.
- 7+ years across service-based B2B sales and marketing, including senior ownership of a revenue, sales or marketing function.
- A deep command of marketing and a clear understanding of how sales springboards from it.
- Experience owning client accounts and delivery assurance: leading account managers, resolving escalations, and holding accountability for client outcomes and results, not just outputs.
- A proven track record of owning demand generation end-to-end, from awareness through to booked calls, pipeline and revenue.
- Real sales capability alongside marketing: running discovery and proposal conversations, closing, and carrying a revenue target.
- Experience leading or managing SDR or sales resources and holding a team to a weekly sales rhythm.
- Proven people leadership at scale: building and structuring teams, managing managers, and leading a function of ten or more, scaling towards fifteen to twenty as it grows.
- A track record of developing people, managing performance directly, and keeping many workstreams moving without dropping quality.
- Strong command of the full funnel: content, outreach, marketing automation and email, paid social across LinkedIn and Meta, SEO and content distribution, landing pages and webinar journeys.
- Comfortable owning the CRM and pipeline view, with the ability to track attribution from first touch to revenue.
- Commercial instinct, able to connect marketing activity directly to pipeline and revenue, and to own a number.
- Strong analytics capability, fluent in dashboards, reporting and turning numbers into clear decisions.
- Outstanding copywriting and editorial judgement, with the ability to write for B2B buying committees and long sales cycles, hold a voice, and shift register across clients and channels.
- A demanding eye for detail and craft, especially in document structure, formatting and brand consistency.
- Confident using AI tools daily and genuinely eager to push what they can do.
- Creative, solution-focused, with a collaborative mindset.
What's in It for You
- Real ownership of the function that sits at the centre of the business, with a direct line to the founders and no layers in between.
- The chance to build a growth engine from the ground up, with AI at the core.
- Consulting-grade work across brand marketing and commercial growth.
- A seat in a firm operating to a genuinely high standard.
- Fully remote working model.
Requirements
- Job type: Full-time
- Sales and marketing experience: 7 years (required)
- Senior ownership of a revenue, sales or marketing function: proven track record (required)
- People and team leadership: proven track record managing managers and a team of 10+ (required)
- Client account and delivery leadership: proven track record owning client outcomes and escalations (required)
- Copywriting and editing: 2 years (required)
- Language: Fluent English (spoken and written)
- Education: Degree in Marketing, Business or a related field (preferred); Master’s (preferred)
- Work location: Remote
- Pay: 8 - 12 LPA (800,000 - 1,200,000 INR)
Pay: ₹800,000.00 - ₹1,200,000.00 per year
Work Location: Remote
