Optimise:OptimisationOptimisationWindzoon Technologies & Consulting Pvt. Ltd. is a rapidly growing IT company specialising in Custom Software Development, AI Solutions, Website Development, Mobile Applications, Enterprise Solutions, CRM Development, and Digital Marketing. Windzoon Technologies & Consulting Pvt. Ltd. is a rapidly growing IT company specializing in Custom Software Development, AI Solutions, Website Development, Mobile Applications, Enterprise Solutions, CRM Development, and Digital Marketing.
We work with clients across India, UAE, Australia, Europe, and North America, helping businesses achieve measurable digital growth through innovative technology and performance-driven marketing strategies.
We are looking for an experienced SEO & Paid Marketing Specialist who can drive organic growth while managing high-performing paid advertising campaigns across multiple platforms.
Job Responsibilities Search Engine Optimization (SEO)
- Plan and execute comprehensive SEO strategies for company and client websites.
- Perform technical SEO audits and resolve crawl, indexing, and performance issues.
- Conduct keyword research and competitor analysis.
- Optimize website architecture, internal linking, metadata, schema markup, and Core Web Vitals.
- Implement on-page and off-page SEO strategies.
- Build high-quality backlinks using ethical white-hat techniques.
- Monitor Google Search Console, Google Analytics, Bing Webmaster Tools, and SEO performance.
- Track keyword rankings, traffic, conversions, and prepare monthly performance reports.
- Stay updated with Google's algorithm changes and SEO best practices.
Paid Marketing (PPC)
- Plan, launch, and optimize Google Ads campaigns (Search, Display, Performance Max, Shopping).
- Manage Meta Ads (Facebook & Instagram).
- Optimize campaign budgets for maximum ROI.
- Perform A/B testing on ads, landing pages, and creatives.
- Improve Quality Scores and reduce Cost Per Acquisition (CPA).
- Generate qualified leads through paid campaigns.
- Create audience targeting, remarketing, and conversion strategies.
- Analyze campaign performance using Google Analytics and conversion tracking.
Analytics & Reporting
- Measure KPIs including Organic Traffic, Rankings, CTR, Leads, ROAS, CPC, CPA, and Conversion Rate.
- Prepare weekly and monthly reports with actionable insights.
- Coordinate with the design, development, and content teams to implement SEO and marketing recommendations.
Required Skills
- 4–6 years of experience in SEO and Digital Marketing.
- Strong knowledge of Technical SEO, On-page SEO, and Off-page SEO.
- Hands-on experience with Google Ads.
- Experience managing Meta (Facebook & Instagram) Ads.
- Strong understanding of Google Analytics 4 (GA4).
- Google Search Console expertise.
- Keyword research and competitor analysis.
- Knowledge of conversion tracking and Google Tag Manager.
- Understanding of HTML, CSS, and basic JavaScript for SEO implementation.
- Experience with WordPress, Shopify, and custom CMS websites.
- Excellent analytical and reporting skills.
Experience with the following tools is a plus:
- SEMrush
- Ahrefs
- Screaming Frog
- Moz
- Google Tag Manager
- Looker Studio (Data Studio)
- Hotjar
- Microsoft Clarity
- LinkedIn Ads
- YouTube Ads
- AI tools like ChatGPT, Gemini, Claude, and SEO automation platforms
Job Type: Full-time
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits:
Language:
Work Location: In person
