Marketing & Brand Strategist
Hyderabad · In-office / Hybrid · Full-Time · Immediate
" Strategy without intelligence is guesswork. Intelligence without strategy is noise. Can you do both? "
ETICUL is looking for a Marketing & Brand Strategist who builds positioning from evidence not instinct. Someone who can look at a company, its competitors and its market, and identify exactly where the brand needs to stand, what it needs to say and how it needs to behave across every touchpoint.
This is not a campaign management role. This is not a content calendar role. This is a thinking role one that requires the ability to translate business objectives into brand architecture, and brand architecture into executable communications strategy. You will work across multiple ETICUL client engagements simultaneously, owning the strategic intelligence layer that governs every creative and communications decision the MCO makes.
You will sit at the intersection of the Intelligence and Strategy pillars of the ETICUL MCO model taking AI-assisted competitor and market intelligence and converting it into positioning frameworks, messaging hierarchies, campaign rationales and 90-day roadmaps that the execution team can act on with precision. Your output goes directly to client leadership and feeds every downstream deliverable.
- Role: Marketing & Brand Strategist
- Reports to: MCO Lead
- Works with: Creative, Digital, PR, Account and Intelligence teams
- Location: Hyderabad · In-office
- Employment type: Full-Time · Permanent
- Experience required: 4–8 years
- Sector exposure: B2B, IT services, professional services, FoodTech, manufacturing — any combination
- Start date: Immediate
WHAT YOU WILL OWN
This role carries accountability for the strategic foundation of every client engagement. You are not executing you are defining what execution is for and why. If the strategy is unclear, the execution will be fragmented. Your job is to make sure that never happens.
Brand Positioning & Architecture
- Lead brand positioning for each ETICUL client engagement — defining what the brand stands for, who it serves, how it differentiates and what category it owns or intends to own
- Build messaging hierarchies: primary brand statement, audience-specific value propositions, proof points and approved vocabulary for each client
- Identify and close positioning gaps — where the brand is unclear, inconsistent or undefended against competitors
Client Strategy Leadership
- Present strategic recommendations to client leadership with clarity and confidence — you can hold a room and defend a positioning decision under scrutiny
- Lead quarterly MCO strategy reviews with each client: what has been achieved, what the intelligence is revealing, what the strategy needs to be for the next quarter
- Identify when a client's strategy needs to evolve — market conditions change, and the strategist is the person who sees it first and acts on it
- Build strategic trust with client leadership — the goal is to be the person they call when they are making a brand or communications decision, not just the person who delivers a document
SKILLS & QUALIFICATIONS
- 4–8 years of brand strategy, communications strategy or marketing strategy experience agency, consulting or in-house B2B environment
- Demonstrable track record of building brand positioning from research: you have done this, not just assisted with it
- Strong analytical capability, you read market data, competitor intelligence and audience insight and form a strategic view, not just a summary
- Confident presenter — you can take a room of sceptical senior executives through a positioning recommendation and land it
- Deep understanding of B2B buying behaviour — how institutional buyers discover, evaluate and select professional service firms and premium suppliers
- Ability to manage multiple concurrent client engagements without losing strategic depth on any of them
Pay: ₹30,000.00 - ₹60,000.00 per month
Work Location: In person
