JOB SUMMARY
The person will be responsible for planning, executing, and optimizing performance marketing campaigns across Meta Ads, Google Ads, Email Marketing, and Affiliate Marketing channels. He/She will work closely with internal stakeholders and external partners to drive qualified traffic, generate leads, and improve ROI across all digital channels. This is a hands-on role that requires a strong analytical mindset, proficiency in MS Excel, and a passion for data driven marketing.
KEY DELIVERABLES
- Develop, implement, and manage paid search, display, and video campaigns
- Manage campaigns across Meta Ads, Google Ads, Bing Ads, LinkedIn, and E-Mail Marketing
- Conduct keyword research & analysis to identify new opportunities for targeting & optimizing campaigns
- Create and manage ad copy and creative assets that are optimized for conversions
- Continuously monitor and optimize campaigns to ensure maximum ROI and efficiency
- Work closely with the content team to develop landing pages that are optimized for campaigns
- Track and report on key performance metrics including traffic, conversions, and revenue
- Stay updated with the latest digital marketing trends, tools, and best practices
DESIRED CANDIDATE
- Prior experience in search engine marketing and paid advertising
- Expertise in Meta Ads, Google Ads, Bing Ads, LinkedIn Ads, etc
- Experience with A/B testing and conversion rate optimization
- Must be proficient in using MS Excel
- Excellent communication and collaboration skills
- Ability to excute multiple campaigns during the seasons
KEY POINTS
Job Type: Permanent | In-Office (No Hybrid/Remote)
Location: Raheja Towers, Anna Salai (Mount Road), Chennai
Industry: Consumer Durable
Workdays: Monday to Friday
