Location: Prabhadevi, Mumbai
Experience: 1–4 Years
Qualification: Bachelor's Degree in Marketing, Business, Communications, or a related field
We are looking for a Digital Product Marketing Manager to lead the launch and growth of a digital platform. The ideal candidate will drive go-to-market (GTM) strategy, product positioning, digital marketing campaigns, and customer acquisition initiatives while ensuring sustainable user growth across B2B and B2C segments.
Develop and execute the Go-to-Market (GTM) strategy for new product launches.
Define product positioning, messaging, and value propositions.
Create product marketing collateral, presentations, and sales enablement materials.
Collaborate with Product, Sales, and Design teams to ensure successful product launches.
Plan and execute digital marketing campaigns across SEO, SEM, Google Ads, Meta Ads, LinkedIn, email marketing, and content marketing.
Drive customer acquisition, engagement, retention, and lead generation.
Optimize campaigns to improve conversions and maximize marketing ROI.
Manage marketing automation and CRM-driven campaigns.
Track website traffic, campaign performance, conversion rates, and customer behaviour.
Analyze marketing data using Google Analytics and other reporting tools.
Identify growth opportunities through performance insights and customer journey analysis.
Prepare campaign performance reports and recommend optimization strategies.
Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
MBA in Marketing will be an added advantage.
1–4 years of experience in Product Marketing, Digital Marketing, Growth Marketing, or Go-to-Market Strategy.
Experience launching digital products, SaaS platforms, marketplaces, or technology products is preferred.
Strong understanding of Product Marketing and GTM strategy.
Hands-on experience with SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, and email marketing.
Knowledge of Google Analytics, CRM platforms, and marketing automation tools.
Strong analytical, communication, and project management skills.
Understanding of customer journeys, user acquisition, and retention strategies.
High aesthetic sense and design literacy.
A creative and data-driven marketing professional passionate about launching digital products.
Someone who can combine product strategy with performance marketing to drive business growth.
A proactive individual capable of managing multiple campaigns in a fast-paced environment.
A collaborative team player with strong problem-solving and execution skills.
