Job Summary
Easebooktrip is looking for a Digital Marketing Executive who can drive online growth, increase brand visibility, generate quality leads, and improve website traffic through various digital marketing channels. The candidate should have hands-on experience in SEO, Google Ads, social media marketing, content marketing, and analytics.
Key ResponsibilitiesSearch Engine Optimization (SEO)
- Plan and execute on-page, off-page, and technical SEO strategies.
- Conduct keyword research for flights, hotels, visas, holiday packages, and travel-related services.
- Optimize website pages, blogs, landing pages, and service pages.
- Improve organic rankings and website traffic.
- Monitor website performance using SEO tools.
Content Marketing
- Create content strategies for travel blogs and destination guides.
- Coordinate with content writers to publish SEO-friendly articles.
- Optimize existing content to improve rankings and user engagement.
- Develop content calendars based on seasonal travel trends.
Google Ads & PPC Campaigns
- Create and manage Google Search, Display, and Performance Max campaigns.
- Monitor budgets, CPC, CTR, and conversion rates.
- Generate leads for flights, tours, visas, and holiday packages.
- Optimize campaigns to improve ROI.
Social Media Marketing
- Manage company profiles on Facebook, Instagram, LinkedIn, and other platforms.
- Create engaging social media campaigns.
- Increase followers, engagement, and brand awareness.
- Coordinate with designers for creatives and promotional campaigns.
Lead Generation
- Generate quality leads through organic and paid channels.
- Create landing pages and conversion funnels.
- Optimize lead capture forms and call-to-action elements.
- Track lead quality and conversion performance.
Email Marketing
- Plan and execute email marketing campaigns.
- Create promotional offers and travel newsletters.
- Improve open rates and click-through rates.
Analytics & Reporting
- Monitor website performance using Google Analytics and Search Console.
- Track campaign performance and conversions.
- Prepare weekly and monthly performance reports.
- Provide recommendations for improvement.
Competitor Analysis
- Analyze competitors' SEO and marketing strategies.
- Identify market opportunities and emerging travel trends.
- Suggest new marketing initiatives to improve brand visibility.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
Work Location: In person
