About DC Staffing Solutions
DC Staffing Solutions Inc. is a growing Canadian staffing and recruitment agency specializing in transportation, trucking, logistics, warehousing, and general labour staffing across Canada.
We are looking for a highly motivated Digital Marketing & LinkedIn Lead Generation Specialist who will primarily focus on growing our LinkedIn presence, strengthening our company brand, generating B2B sales leads, and connecting our business with Canadian decision-makers.
This role is ideal for someone who understands LinkedIn marketing and knows how to turn content, networking, and outreach into qualified business opportunities.
Position Overview
The primary responsibility of this role is to make DC Staffing Solutions one of the strongest staffing brands on LinkedIn within our target industries.
You will manage and optimize our LinkedIn Company Page, create engaging content, increase followers organically, identify potential Canadian clients, and generate qualified B2B leads for our sales team.
Your success will be measured by business growth, not simply posting content.
Key ResponsibilitiesLinkedIn Company Page Growth
- Manage and optimize the DC Staffing Solutions LinkedIn Company Page.
- Improve the company's profile, banner, description, services, keywords, and overall branding.
- Develop strategies to increase organic LinkedIn followers from relevant industries.
- Publish consistent and high-quality LinkedIn content targeting Canadian businesses.
- Create educational, recruitment, logistics, trucking, and staffing-related posts.
- Design professional graphics, carousels, short videos, and company updates.
- Increase engagement through comments, discussions, and industry participation.
- Monitor competitor LinkedIn pages and identify content opportunities.
B2B Lead Generation
- Identify Canadian companies that require staffing services.
- Research transportation, trucking, warehousing, manufacturing, and logistics companies across Canada.
- Find HR Managers, Operations Managers, Warehouse Managers, Transportation Managers, and business owners through LinkedIn.
- Build targeted prospect lists for the sales team.
- Generate qualified B2B leads using LinkedIn Sales Navigator and other lead generation tools.
- Maintain accurate prospect databases with contact information and company details.
- Support outbound LinkedIn outreach campaigns.
- Qualify leads before passing them to the Business Development team.
Content & Brand Building
- Develop a monthly LinkedIn content strategy.
- Write professional posts that position DC Staffing Solutions as an industry expert.
- Create content around:
- Staffing solutions
- Hiring trends
- Trucking recruitment
- Warehouse staffing
- Logistics workforce challenges
- Employee success stories
- Client value propositions
- Canadian employment insights
- Repurpose content into newsletters and other digital marketing materials.
- Maintain a consistent brand voice across all LinkedIn communication.
Analytics & Reporting
Prepare weekly and monthly reports covering:
- LinkedIn follower growth
- Post reach and impressions
- Engagement rate
- Profile visits
- Qualified B2B leads generated
- Number of decision-makers identified
- Meetings generated from LinkedIn campaigns
- Content performance
- Lead conversion opportunities
- Growth recommendations
Candidate Requirements
- 2–4 years of experience in Digital Marketing, LinkedIn Marketing, or B2B Lead Generation.
- Strong understanding of LinkedIn Company Pages and personal branding strategies.
- Experience using LinkedIn Sales Navigator is highly preferred.
- Proven experience generating B2B leads through LinkedIn.
- Excellent written English communication skills.
- Strong research and internet prospecting abilities.
- Experience creating professional business content.
- Knowledge of Canva or similar graphic design tools.
- Familiarity with CRM systems and lead management.
- Ability to work independently and meet monthly targets.
- Highly organized with strong attention to detail.
Preferred Experience
Candidates with experience in any of the following industries will be preferred:
- Staffing & Recruitment
- Logistics
- Transportation
- Warehousing
- B2B Services
- HR Solutions
- Canadian or International Markets
Key Performance Indicators (KPIs)
The employee will be evaluated based on measurable business outcomes including:
- Growth in LinkedIn Company Page followers.
- Increase in profile visibility and impressions.
- Monthly LinkedIn engagement rate.
- Number of qualified Canadian companies identified.
- Number of HR and Operations decision-makers added to prospect lists.
- Qualified B2B leads generated each month.
- Sales meetings generated through LinkedIn outreach.
- Consistency and quality of LinkedIn content.
- Growth of the company's professional online brand.
Compensation
Salary: ₹30,000 – ₹45,000 per month
Salary will depend on experience, LinkedIn expertise, and previous B2B lead generation performance.
Performance Incentives: Additional incentives may be offered based on qualified leads, meetings generated, and measurable LinkedIn growth.
Why Join Us?
- Work directly with a Canadian staffing company.
- Build an international B2B marketing portfolio.
- Opportunity to manage the company's complete LinkedIn growth strategy.
- Performance-based career growth.
- Opportunity to grow into a Marketing Manager or Business Growth role as the company expands.
To Apply
Please submit your resume along with:
- Examples of LinkedIn Company Pages you have managed.
- B2B lead generation experience.
- Previous LinkedIn campaigns or content samples.
- Experience with LinkedIn Sales Navigator.
- Any measurable results such as follower growth, leads generated, or engagement improvement.
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: Remote
