Role: Lead Paid Marketing Specialist (B2B IT Services)
Location: Mohali
Position Type: Full-Time
Reports To: CEO / Head of Growth
Compensation: Competitive / Based on Experience
About the Opportunity
We are looking for a results-driven Lead Paid Marketing Specialist who can take complete ownership of our paid acquisition strategy and build a predictable pipeline of high-quality B2B leads.
We are an established and growing B2B IT solutions company with a strong client base and validated market presence. As we scale, we are looking for someone who can move beyond campaign management and directly contribute to pipeline growth, lead quality, conversions, and measurable ROI.
This role is ideal for a performance marketer who can confidently demonstrate what they have achieved through paid marketing, not just what platforms they have managed.
Key Responsibilities
* Own Paid Acquisition: Develop, execute, manage, and optimize campaigns across Google Ads, LinkedIn Ads, and Meta Ads for B2B lead generation.
* Own the Full Funnel: Manage the journey from ad impression and click through to lead generation, qualification, and conversion.
* Drive SQLs & Pipeline: Focus on generating high-quality leads and Sales Qualified Leads (SQLs), rather than optimizing solely for clicks or traffic.
* Manage Budgets & ROI: Own campaign budgets and continuously optimize CPL, CPA, CAC, ROAS, and overall marketing ROI.
* Tracking & Attribution: Manage conversion tracking, analytics, and integration between advertising platforms and CRM systems such as HubSpot or Salesforce.
* Optimize Continuously: Conduct structured A/B testing across creatives, landing pages, audiences, messaging, and campaign strategies.
* Use Data to Make Decisions: Analyze campaign performance and identify opportunities to improve conversion rates, lead quality, and acquisition efficiency.
* Work Independently: Take campaigns from strategy to execution quickly, identify opportunities proactively, and operate with minimal supervision.
What We're Looking For
* Proven, hands-on experience in B2B paid lead generation, preferably within IT, technology, SaaS, or professional services.
* Demonstrated experience managing and scaling paid advertising campaigns with measurable business outcomes.
* Strong understanding of CPL, CPA, CAC, conversion rates, ROAS, ROI, and LTV.
* Experience with Google Ads, LinkedIn Ads, and Meta Ads.
* Strong knowledge of GA4, conversion tracking, attribution, and CRM integrations.
* Experience working with meaningful monthly advertising budgets.
* Ability to independently manage, optimize, and scale campaigns.
* Strong analytical thinking and a results-oriented mindset.
* Ability to move quickly from strategy to execution and continuously test and improve performance.
Application Process — Results Matter
We are particularly interested in candidates who can demonstrate real campaign results.
Along with your resume, please share a 2–3 slide PDF/Deck showcasing 2–3 paid marketing campaigns you have personally worked on.
Where possible, include:
* Ad spend / campaign budget
* Leads generated
* Cost Per Lead (CPL)
* Conversion rate
* Customer Acquisition Cost (CAC)
* ROAS / ROI
* Key strategies or optimizations you implemented
* The business outcome achieved
We respect confidentiality and NDAs. You may redact company or client names where required; however, we would still like to understand the campaign performance, your contribution, and the strategic decisions you made.
If you have the numbers to prove your impact, we want to hear from you.
Apply now with your resume and results deck on [email protected].
Pay: ₹40,000.00 - ₹90,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
Work Location: In person
