Job Title: Senior Sales Manager – Township Sales
Location: Raipur, Chhattisgarh
Department: Sales & Marketing
Reporting To: Head – Sales / Business Head
Role Summary
The Senior Sales Manager will be responsible for driving sales revenue for the township project by leading the sales team, managing channel partners, generating business through direct sales, and ensuring exceptional customer experience. The role requires strong leadership, strategic planning, and expertise in residential township sales, including plots, villas, apartments, and commercial inventory.
Key Responsibilities
Sales & Business Development
Drive monthly, quarterly, and annual sales targets for the township project.
Develop and execute sales strategies to maximize bookings and revenue.
Generate business through direct sales, channel partners, brokers, and corporate alliances.
Conduct customer presentations, project walkthroughs, and site visits.
Manage the complete sales cycle from lead generation to booking and collections.
Monitor sales funnel, conversions, and inventory movement.
Team Leadership
Lead, mentor, and motivate the sales team to achieve business objectives.
Set KPIs, monitor performance, and conduct regular sales reviews.
Coach team members on objection handling, negotiations, and closing techniques.
Identify training needs and improve team productivity.
Channel Partner Management
Develop and expand the network of channel partners and brokers.
Conduct regular engagement programs, product training, and incentive schemes.
Ensure consistent business generation from channel partners.
Build long-term relationships with key influencers and referral partners.
Customer Relationship Management
Deliver a premium customer buying experience.
Resolve customer concerns and ensure timely closures.
Coordinate with CRM, legal, finance, and project teams for seamless documentation and handover.
Maintain high customer satisfaction and referral generation.
Market Intelligence
Monitor competitor pricing, market trends, and customer preferences.
Provide regular market intelligence reports to management.
Recommend pricing and promotional strategies based on market conditions.
Reporting & Compliance
Maintain accurate CRM records and sales reports.
Prepare weekly and monthly sales MIS.
Ensure compliance with company policies and applicable real estate regulations.
Coordinate with marketing for lead generation campaigns and events.
Key Performance Indicators (KPIs)
Monthly sales value and booking targets
Revenue realization
Lead-to-site visit conversion
Site visit-to-booking conversion
Collection efficiency
Channel partner productivity
Team performance and productivity
Customer satisfaction and referrals
Qualifications
MBA in Marketing/Finance/Real Estate (preferred)
Bachelor's degree in Business, Commerce, or related field
Experience
8–12 years of experience in real estate sales.
Minimum 3–5 years in a team leadership role.
Experience in township, plotted development, integrated township, or residential project sales is essential.
Skills & Competencies
Strong leadership and team management
Excellent negotiation and closing skills
Customer relationship management
Relevant Field
8-12 Years
Director
As an when required
