Company: Bright Health Alliance (BHA)
Location: India
Employment Type: Full-Time
Experience: 1–3 Years
Department: Sales / Business Development
Shift: US Healthcare / Night Shift
About Bright Health Alliance
Bright Health Alliance (BHA) is a US-focused healthcare Revenue Cycle Management company providing end-to-end medical billing, AR management, denial management, credentialing, and healthcare support services to physicians, medical practices, DME/HME companies, and healthcare organizations.
We are looking for a motivated and target-oriented Business Development Executive to help us expand our US healthcare client base and generate new business opportunities.
The ideal candidate should be comfortable with B2B sales, cold outreach, lead generation, LinkedIn prospecting, email campaigns, and communicating with US healthcare decision-makers.
Key Responsibilities
- Identify and generate new B2B leads within the US healthcare market.
- Prospect potential clients such as:
- Medical Practices
- Physicians
- Clinics
- DME/HME Companies
- Mental Health Practices
- Physical Therapy Clinics
- Chiropractic Practices
- Pain Management Clinics
- Home Healthcare Organizations
- Other healthcare organizations
- Research and identify decision-makers such as CEO, Owner, Founder, Practice Manager, Administrator, Director, and Billing Manager.
- Conduct outbound prospecting through LinkedIn, email, phone calls, and other appropriate channels.
- Develop and maintain a healthy sales pipeline.
- Qualify prospects based on their business needs, current billing setup, pain points, and potential requirements.
- Introduce BHA's RCM and healthcare support services to prospective clients.
- Schedule discovery calls and meetings with qualified prospects.
- Conduct sales calls and presentations with potential clients.
- Understand client requirements and coordinate with the internal team to prepare suitable solutions and proposals.
- Follow up consistently with prospects throughout the sales cycle.
- Maintain accurate lead and prospect information in the CRM.
- Track outreach, responses, meetings, proposals, and conversions.
- Negotiate with prospects and assist in closing new accounts.
- Build long-term relationships with prospects and clients.
- Achieve monthly lead generation, meeting, and revenue targets.
- Stay updated on US healthcare industry trends and RCM requirements.
Required Skills & Qualifications
- 1–3 years of experience in B2B Sales / Business Development / Lead Generation.
- Experience in US market sales is preferred.
- Strong spoken and written English communication skills.
- Comfortable communicating with US-based business owners and decision-makers.
- Strong LinkedIn prospecting and social selling skills.
- Experience with cold calling, cold emailing, and outbound sales.
- Strong lead research and prospect qualification skills.
- Good understanding of sales funnels and follow-up processes.
- Ability to identify potential client pain points and present relevant solutions.
- Strong negotiation and closing skills.
- Target-oriented and self-motivated.
- Good CRM and computer skills.
- Ability to work independently and manage multiple prospects simultaneously.
- Willingness to work in the US time zone / night shift.
Preferred Experience
Experience selling any of the following will be an advantage:
- Medical Billing
- Revenue Cycle Management (RCM)
- Healthcare BPO Services
- Medical Coding
- Credentialing Services
- AR Calling
- Healthcare Staffing
- DME/HME Services
- IT / B2B Services
- Digital Marketing Services
- Other US-focused B2B services
Candidates without healthcare sales experience but with strong US B2B sales experience are also encouraged to apply.
Key Performance Areas
The candidate will be evaluated based on:
- Qualified leads generated
- Prospecting activity
- LinkedIn and email outreach
- Meetings/discovery calls booked
- Sales pipeline development
- Proposal generation
- Follow-up effectiveness
- Conversion rate
- New clients acquired
- Monthly revenue generated
What We Offer
- Competitive salary based on experience and performance.
- Performance-based incentives / commissions.
- Opportunity to work with US healthcare clients.
- Exposure to the US healthcare and RCM industry.
- Professional growth and career advancement opportunities.
- Training on BHA's services and sales process.
- Supportive and professional work environment.
- Opportunity to grow into senior sales and business development roles.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
