JOB DESCRIPTION
Business Development Executive
Role Title
Business Development Executive
Department
Sales & Business Development
Reports To
Founder & Principal Consultant
Location
Madurai (with travel across Tamil Nadu)
Employment Type
Full-Time
Working Hours
Monday to Saturday, 9:00 AM – 6:00 PM
Probation Period
3 months
Target Sectors
Jewellery, Retail/Textiles, Hospitals, NBFCs, Restaurants, Education
About Perficient Management Solutions
Perficient Management Solutions is a management consulting firm based in Madurai, Tamil Nadu, serving SMB owners in the ₹5Cr–₹50Cr revenue range across South India. We help business owners fix revenue leakage, improve sales conversion, structure cash flow, and build systems for sustainable growth. Our clients span six sectors across Tamil Nadu and we are expanding aggressively across 8 cities.
Role Purpose
The Business Development Executive is responsible for identifying, approaching, and converting prospective SMB clients across Tamil Nadu into Perficient engagements. This is a field-intensive, relationship-driven role that requires confidence, discipline, and genuine curiosity about business problems. You are not selling a product — you are opening doors to consulting conversations that help business owners grow.
Key Responsibilities
1. Prospecting & Lead Generation
Area
Details
Cold Outreach
- Make a minimum of 5 targeted cold calls per day to SMB owners across TN sectors
- Build and maintain a prospect list of 50+ qualified businesses per month
- Identify decision-makers (owners, MDs, partners) and initiate first contact
- Follow up via WhatsApp voice note or message within 24 hours of unanswered calls
Network Mining
- Leverage JCOM Madurai L 1.0 and Zone 29 network for warm referrals
- Attend JCOM meetings, trade events, and chamber of commerce meets
- Build relationships with CAs, lawyers, and bankers who can refer SMB clients
- Identify and approach prospects through LinkedIn and social media platforms
2. Discovery & Qualification
Area
Details
BHC Meetings
- Schedule and conduct Business Health Checkup (BHC) sessions with prospects
- Use the Perficient BHC questionnaire to identify pain points and growth gaps
- Prepare a brief BHC summary and share findings with the Principal Consultant
- Qualify prospects based on sector fit, revenue size, owner mindset, and urgency
Needs Assessment
- Listen actively to understand the real business problem behind the stated problem
- Map prospect needs to Perficient services (Mystery Shopping, BCS, 3R Model, BHC, etc.)
- Identify budget range and decision timeline during the discovery conversation
3. Proposal & Conversion
Area
Details
Proposal Support
- Work with the Principal Consultant to prepare tailored proposals for qualified prospects
- Present proposals clearly, handle objections confidently, and follow up persistently
- Achieve a target of 2 proposals submitted per week from qualified pipeline
Closing
- Follow up on open proposals within 48 hours and maintain momentum
- Negotiate basic terms under the guidance of the Principal Consultant
- Secure signed agreement and advance payment before handing over to delivery
4. Pipeline & Reporting
Area
Details
CRM & Tracker
- Maintain the prospect pipeline tracker updated daily with stage, next action, and notes
- Submit daily call report via WhatsApp to the Principal Consultant by 6:30 PM
- Submit weekly BD summary report every Saturday by 5:00 PM
Market Intelligence
- Gather and share market intelligence on competitor activity and sector trends
- Report on objections frequently encountered and suggest messaging improvements
- Flag high-potential sectors or geographies observed during fieldwork
Key Result Areas (KRAs)
KRA
Measurement
Monthly Target
Calls Made
Number of outbound calls per day logged in tracker
Min. 100 calls/month
BHC Meetings
Number of Business Health Checkup sessions conducted
Min. 8 BHCs/month
Proposals Submitted
Number of formal proposals sent to qualified prospects
Min. 6/month
New Clients Closed
Number of signed agreements + advance received
Min. 1–2/month
Pipeline Hygiene
Tracker updated daily, zero stale leads beyond 7 days
100% updated
Reporting
Daily call report and weekly BD summary submitted on time
Zero missed reports
Revenue Contribution
Revenue generated from BD Executive's closed clients
₹1L+ by month 3
Compensation Structure
Fixed Salary
₹15,000 – ₹20,000 per month (based on experience)
Probation Salary
₹12,000 per month for first 3 months
Performance Incentive
5% of first month's engagement fee for every new client closed
Travel Allowance
Actuals reimbursed for pre-approved outstation travel within Tamil Nadu
Incentive Payment
Paid monthly along with salary, post client advance confirmation
Review Cycle
Salary review at end of probation and annually thereafter
Skills & Qualifications
Required
- Graduate in any discipline (Business, Commerce, or Marketing preferred)
- 1–3 years of B2B sales, field sales, or business development experience
- Fluent in Tamil; working knowledge of English for written communication
- Strong interpersonal skills — confident, persuasive, and genuinely curious
- Self-motivated with ability to work independently in the field
- Comfortable with daily reporting and maintaining a pipeline tracker
- Own two-wheeler and valid driving licence for local and outstation travel
Preferred
- Prior exposure to consulting, financial services, or professional B2B sales
- Existing network among SMB owners, traders, or business associations in TN
- Familiarity with LinkedIn, WhatsApp Business, and basic MS Excel
- Understanding of business concepts like margins, cash flow, or operations
What We Are Looking For
Trait
What it looks like at Perficient
Resilience
Handles rejection on cold calls without losing motivation — treats every 'no' as data
Ownership
Does not wait to be told — updates tracker, follows up, and reports without reminders
Curiosity
Genuinely interested in how businesses work — asks smart questions during BHC sessions
Honesty
Never overpromises to a prospect — sets realistic expectations about what Perficient delivers
Hunger
Wants to earn through performance — excited by incentives tied to results
Discipline
Consistent daily activity: 5 calls, tracker updated, report submitted — every single day
Growth Path
Perficient is in active expansion across Tamil Nadu. A high-performing BD Executive will have the opportunity to:
- Lead a city or sector-specific BD territory within 12 months
- Move into a Senior BD Executive or BD Manager role as the team grows
- Transition into a consulting delivery role if interest and aptitude develop
- Be part of building Perficient's reputation as Tamil Nadu's most trusted SMB consulting firm
How to Apply
Send your CV and a brief WhatsApp message explaining why you are the right fit for this role to the Principal Consultant. Shortlisted candidates will be contacted for a 30-minute in-person or phone interview. Final selection will include a role-play exercise simulating a cold call and a BHC conversation.
Acknowledgement
I confirm that I have read and understood this Job Description and agree to perform the duties outlined herein.
Pay: ₹15,000.00 - ₹18,000.00 per month
Benefits:
Work Location: In person
