About the Role
We are looking for a creative and strategic Content Strategist who can develop engaging content ideas for brands across social media and digital platforms. The ideal candidate should have hands-on experience in content strategy, social media content planning, and ad ideation, with a strong understanding of what makes content engaging, relevant, and conversion-focused.
Key Responsibilities
- Develop monthly and weekly content strategies and content calendars for different brands.
- Generate creative ideas for Instagram Reels, static posts, carousels, stories, and other social media content.
- Ideate Meta/Facebook & Instagram ad concepts, including hooks, angles, concepts, and creative directions.
- Develop ad scripts and content briefs for video and static advertisements.
- Research competitors, audience behaviour, trends, and industry insights to generate fresh content ideas.
- Create strong hooks, CTAs, storytelling concepts, and content angles for organic and paid content.
- Work closely with graphic designers, video editors, performance marketers, and account managers to execute content ideas.
- Understand campaign objectives and convert them into relevant creative concepts for awareness, engagement, leads, and sales.
- Analyse content and ad performance and use insights to improve future content ideas.
- Stay updated with social media trends, viral formats, memes, creator trends, and advertising trends.
- Develop creative concepts specifically for D2C and e-commerce brands.
- Participate in brainstorming sessions and contribute new ideas for campaigns and brand communication.
Required Skills
- 1–3 years of experience in Content Strategy, Content Creation, Social Media, or Digital Marketing.
- Strong experience in content and ad ideation.
- Good understanding of Meta Ads creative concepts and ad funnels.
- Excellent writing and communication skills.
- Ability to write engaging hooks, captions, scripts, and CTAs.
- Strong understanding of Instagram and other major social media platforms.
- Creative thinking with a good understanding of consumer psychology and storytelling.
- Ability to understand brand tone and create content accordingly.
- Good research and trend-spotting skills.
- Ability to work with multiple brands and manage deadlines.
- Experience with D2C, e-commerce, lifestyle, fashion, beauty, food, or similar consumer brands will be an advantage.
Preferred Skills
- Experience working with Performance Marketing teams.
- Understanding of Meta Ads, creative testing, CTR, CPC, CPA, ROAS, and conversion-focused creatives.
- Experience creating ad concepts based on winning creatives and performance insights.
- Comfortable presenting and explaining creative ideas to the team or clients.
- Basic knowledge of Canva or other content/design tools is a plus.
What We’re Looking For
Someone who can think beyond simply “what should we post?” and understand “what should we create, why will people watch it, and how can it contribute to the brand or campaign goal?”
Key Performance Indicators (KPIs)
- Quality and consistency of content ideas.
- Performance of creative concepts and ad ideas.
- Engagement and reach of organic content.
- Contribution of creatives to campaign performance.
- Timely delivery of content calendars and creative briefs.
- Ability to generate fresh and trend-relevant ideas.
- Collaboration with creative and performance marketing teams.
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
