A Social Media Sales Executive drives business growth by converting social media engagement into qualified leads and revenue. They blend digital marketing with direct sales, managing pipeline generation, client outreach, and social media community relations. [1, 2, 3]Key Responsibilities
- Social Prospecting: Identify, qualify, and engage prospective clients across platforms like LinkedIn, Instagram, X (formerly Twitter), and Facebook. [1, 2]
- Lead Generation: Initiate outbound direct messaging (DMs), comments, and connection requests to pitch products or services and schedule meetings. [1, 2]
- Social Commerce/Ads: Assist in setting up and optimizing paid social ad campaigns (e.g., Meta/Facebook Ads Manager) aimed specifically at driving click-throughs and sales conversions. [1, 2]
- Pipeline Management: Track leads, conversion rates, and sales metrics using Customer Relationship Management (CRM) tools like Salesforce, HubSpot, or Zoho. [1, 2, 3, 4]
- Community Engagement: Respond to direct inquiries, moderate comments, and nurture relationships with followers to guide them down the sales funnel. [1, 2, 3]
- Content Collaboration: Work alongside the marketing team to align sales messaging with social content calendars, product launches, and brand promotions. [1, 2]
Qualifications & Skills
- Experience: 3-4 years in digital marketing, inside sales, B2B lead generation, or social media management.
- Sales Acumen: Proven negotiation, persuasive communication, and client-handling skills.
- Platform Expertise: In-depth knowledge of leading social platforms, their respective algorithms, and messaging tools.
Pay: ₹18,000.00 - ₹21,000.00 per month
Work Location: In person
