About the Role
We are looking for an experienced Digital Marketing Specialist with proven Australian experience in the VEU (Victorian Energy Upgrades) industry. The ideal candidate will have hands-on experience marketing products and services related to Heat Pumps, Air Conditioning, Solar PV, and Battery Systems.
You will be responsible for planning, executing, and optimizing digital marketing campaigns that generate high-quality leads while ensuring compliance with Australian advertising standards.
Key Responsibilities
Develop and manage digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
Generate qualified leads for:
- Heat Pump Hot Water Systems
- Reverse Cycle Air Conditioning
- Solar PV Systems
- Battery Storage Systems
Optimize campaigns to improve lead quality, conversion rates, and return on investment (ROI).
Create engaging marketing content, landing pages, and promotional materials.
Monitor campaign performance using Google Analytics, Google Tag Manager, and advertising platform insights.
Conduct keyword research and competitor analysis.
Work closely with the sales team to improve lead generation and customer acquisition.
Stay up to date with VEU program changes and Australian digital marketing best practices.
Essential Requirements
Proven experience in digital marketing within Australia's VEU industry.
Demonstrated success marketing one or more of the following:
- Heat Pumps
- Air Conditioning
- Solar PV
- Battery Systems
Strong experience with Google Ads and Meta Ads Manager.
Knowledge of SEO, SEM, lead generation, and conversion optimization.
Experience with Google Analytics and campaign reporting.
Excellent written and verbal communication skills.
Ability to work independently and manage multiple campaigns simultaneously.
Preferred Qualifications
- Experience working with energy efficiency, renewable energy, or government rebate programs.
- Familiarity with CRM platforms and marketing automation tools.
- Graphic design or video editing skills are an advantage.
What We Offer
- Competitive salary based on experience.
- Opportunity to work with a growing company in the renewable energy sector.
- Flexible working arrangements.
- Supportive team environment.
- Career growth opportunities.
How to Apply
Please submit your resume along with a brief cover letter outlining your Australian VEU digital marketing experience to [email protected]
Only applicants with relevant Australian VEU digital marketing experience will be considered.
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
Work Location: Remote
