Job Title: Content Writer & Strategist
Company Name: Snapify Media
Job Location: Remote
About the Role
We’re looking for a Content Writer & Strategist who understands content beyond surface-level aesthetics and generic captions.
This role requires someone who can think strategically, understand audience psychology, identify trends, and create content that actually drives engagement, reach, and brand positioning.
You should know how social media works, what makes people stop scrolling, and how to turn ideas into content that performs.
Responsibilities
Content Strategy
- Build monthly content strategies and content calendars
- Research trends, audience behavior, competitors, and industry content
- Develop content angles, hooks, campaign ideas, and storytelling formats
- Plan content across Instagram, LinkedIn, YouTube, and other platforms
- Understand content performance metrics and optimize accordingly
Content Writing
- Write engaging captions, carousel copy, reel scripts, ad copy, and campaign content
- Create content that matches different brand voices and audiences
- Write sharp hooks and retention-focused scripts for short-form content
- Develop educational, entertaining, and conversion-driven content
Brand & Marketing Understanding
- Understand positioning, messaging, and target audience psychology
- Translate marketing objectives into content strategies
- Ensure consistency in communication and tone across platforms
Collaboration
- Work closely with designers, editors, and social media team
- Coordinate execution of campaigns and content shoots
- Brainstorm fresh content concepts regularly
Requirements
- Strong writing and communication skills
- Deep understanding of Instagram and short-form content culture
- Ability to think strategically, not just write captions
- Understanding of audience psychology and engagement mechanics
- Experience in content planning and brand storytelling
- Ability to research trends and adapt quickly
- Strong organizational and ideation skills
- Portfolio/work samples are mandatory
Preferred Skills
- Experience with social media management
- Basic understanding of performance marketing
- Scriptwriting experience for reels and ads
- Familiarity with AI tools for research and content workflows
What We’re Looking For
- Someone who can think independently and bring ideas proactively
- Someone who understands that content is business-driven, not just “creative”
- Someone who can take ownership instead of waiting for instructions
- Someone who understands internet culture, trends, and consumer behavior
Pay: Up to ₹15,000.00 per month
Benefits:
Work Location: Remote
