Job Summary
Prathyusha Engineering College is looking for a passionate and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns for student admissions and brand promotion. The ideal candidate should have hands-on experience in Meta Ads, Google Ads, lead generation, and campaign performance analysis.
Key Responsibilities
Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
Manage Google Search, Display, and YouTube advertising campaigns.
Generate quality student admission leads through digital channels.
Monitor campaign performance and optimize Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
Track conversions using Google Analytics (GA4) and Meta Pixel.
Coordinate with the creative team for ad creatives, videos, and landing pages.
Conduct A/B testing to improve campaign performance.
Prepare daily, weekly, and monthly campaign performance reports.
Research competitors and recommend new digital marketing strategies.
Manage remarketing and audience retargeting campaigns.
Stay updated with the latest digital marketing trends and platform updates.
Required Skills
Hands-on experience with Meta Ads Manager.
Hands-on experience with Google Ads.
Knowledge of Google Analytics (GA4).
Basic understanding of Google Tag Manager.
Strong analytical and reporting skills.
Experience in lead generation campaigns.
Good communication and presentation skills.
Proficiency in Microsoft Excel or Google Sheets.
Basic knowledge of Canva or Adobe Creative Suite is an added advantage.
Preferred Qualifications
Bachelor's Degree in Marketing, Business Administration, or any relevant discipline.
Certifications in Google Ads, Google Analytics, or Meta Blueprint are preferred.
Experience in the Education or EdTech sector is an added advantage.
Key Performance Indicators (KPIs)
Number of qualified admission leads generated.
Cost Per Lead (CPL).
Conversion Rate.
Click-Through Rate (CTR).
Return on Ad Spend (ROAS).
Campaign ROI.
What We Offer
Competitive salary based on experience.
Opportunity to work on high-impact admission campaigns.
Professional learning and career growth.
Collaborative and supportive work environment.
Exposure to the latest digital marketing tools and technologies
Pay: ₹10,225.50 - ₹50,000.00 per month
Benefits:
Work Location: In person
