We are looking for a SEO Analyst to improve our website’s organic search visibility, rankings, traffic, and lead generation. The candidate will be responsible for conducting keyword research, implementing on-page and off-page SEO strategies, monitoring website performance, and identifying opportunities to improve search engine rankings.
Key Responsibilities
- Conduct keyword research and competitor analysis to identify SEO opportunities.
- Optimize website content, landing pages, meta titles, meta descriptions, headings, URLs, and internal links.
- Monitor and improve organic search rankings, traffic, conversions, and engagement.
- Perform regular technical SEO audits and identify issues affecting website performance.
- Manage SEO activities including on-page, off-page, local, and technical SEO.
- Develop and execute link-building and backlink acquisition strategies.
- Work with content writers to create SEO-friendly website content and blogs.
- Analyze Google Search Console and Google Analytics data to identify trends and opportunities.
- Track keyword rankings and prepare regular SEO performance reports.
- Identify and resolve issues related to indexing, crawlability, broken links, duplicate content, and website structure.
- Stay updated with Google algorithm changes, SEO trends, and industry best practices.
- Coordinate with web developers, content teams, and digital marketing teams to implement SEO recommendations.
- Conduct competitor SEO analysis and benchmark website performance.
- Improve website visibility for relevant keywords and increase qualified organic leads.
Required Skills
- Strong knowledge of SEO principles and best practices.
- Experience with Google Analytics, Google Search Console, and Google Keyword Planner.
- Knowledge of SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms.
- Good understanding of keyword research and search intent.
- Knowledge of on-page and technical SEO.
- Basic understanding of HTML, website structure, and content management systems such as WordPress.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to analyze data and prepare performance reports.
Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, IT, Communications, or a related field.
- 1–3 years of experience in SEO or digital marketing preferred.
- Freshers with relevant SEO certifications and practical knowledge may also be considered.
Key Performance Indicators (KPIs)
- Organic website traffic growth
- Keyword ranking improvements
- Organic leads and conversions
- Search engine visibility
- Backlink quality and growth
- Click-through rate (CTR)
- Website indexing and technical SEO health
- Organic conversion rate
Pay: ₹17,000.00 - ₹21,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Provident Fund
Education:
Experience:
Language:
Location:
- Adyar, Chennai, Tamil Nadu (Required)
Work Location: In person
