Job Title: Digital Marketing Executive
Job Summary:
A Digital Marketing Executive is responsible for planning, implementing, and managing online marketing campaigns to promote a company's products, services, or brand. The role focuses on increasing website traffic, generating leads, improving brand awareness, and driving sales through various digital channels.
Key Responsibilities
- Develop and execute digital marketing campaigns across multiple platforms.
- Manage social media accounts and create engaging content.
- Plan and implement SEO (Search Engine Optimization) strategies.
- Run and optimize PPC (Pay-Per-Click) campaigns such as Google Ads.
- Create and manage email marketing campaigns.
- Monitor website performance using analytics tools.
- Generate leads and improve conversion rates through digital channels.
- Coordinate with content creators, designers, and sales teams.
- Conduct market research and competitor analysis.
- Track campaign performance and prepare marketing reports.
- Stay updated with the latest digital marketing trends and technologies.
Required Skills
- Knowledge of SEO, SEM, PPC, and social media marketing.
- Experience with tools such as Google Analytics, Google Ads, and Meta Ads Manager.
- Content creation and copywriting skills.
- Basic understanding of website management and CMS platforms.
- Strong analytical and problem-solving abilities.
- Excellent communication and teamwork skills.
- Time management and project coordination skills.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Certifications in digital marketing are an advantage.
- 1–3 years of experience in digital marketing (for executive-level positions).
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation numbers
- Conversion rates
- Return on Ad Spend (ROAS)
- Social media engagement
- Email open and click-through rates
- Search engine rankings
Pay: ₹25,000.00 - ₹32,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
