Hiring: Product Marketing Specialist (3+ Years Experience)
Location: Chennai / Bangalore
About GTMVerse
GTMVerse is a go-to-market engine for SaaS companies that care about outcomes, not buzzwords. From positioning and storytelling to SEO and paid growth, we partner with ambitious SaaS teams to launch, scale, and win in competitive markets. As part of MathiVerse, we help businesses build effective GTM strategies and execute them with speed and precision.
About the Role
We are looking for an experienced Product Marketing Specialist with a strong background in B2B SaaS product marketing. This role requires someone who can translate complex product capabilities into compelling customer stories, drive successful go-to-market initiatives, and create engaging product-focused content, including product videos and demos.
If you enjoy working at the intersection of product, marketing, and growth, this role offers the opportunity to make a direct impact on product adoption and business growth.
Key Responsibilities
Product Positioning & Messaging
- Develop and refine product positioning, messaging, and value propositions.
- Create differentiated narratives that resonate with target audiences and buyer personas.
- Translate product features into clear customer benefits and business outcomes.
Go-to-Market Strategy & Execution
- Lead go-to-market planning and execution for product launches, feature releases, and updates.
- Partner with Product, Sales, and Customer Success teams to ensure successful launch outcomes.
- Develop launch plans, customer communication strategies, and enablement programs.
Product Video Creation & Content Development
- Create product demo videos, explainer videos, feature walkthroughs, customer success stories, and launch videos.
- Write scripts, develop storyboards, and coordinate video production activities.
- Collaborate with design and product teams to create compelling visual content.
Market & Customer Research
- Conduct customer, competitor, and market research to identify opportunities and insights.
- Analyze industry trends and evolving customer needs.
- Build and maintain buyer personas and customer journey frameworks.
Sales Enablement & Demand Generation
- Create case studies, one-pagers, pitch decks, battle cards, landing pages, and email campaigns.
- Support growth marketing initiatives, webinars, and customer engagement programs.
- Equip sales teams with content and tools to improve conversion rates.
Performance Analysis
- Monitor product adoption, engagement, campaign performance, and pipeline impact.
- Use data-driven insights to optimize messaging, campaigns, and GTM strategies.
Required Qualifications
- 5+ years of experience in Product Marketing within a B2B SaaS company (mandatory).
- Proven track record of driving successful go-to-market initiatives and product launches.
- Hands-on experience creating product demos, explainer videos, feature launch videos, and customer-facing video content.
- Strong understanding of SaaS business models, customer journeys, and GTM strategies.
- Excellent written, verbal, and presentation skills.
- Experience collaborating with Product, Sales, Customer Success, and Design teams.
- Strong analytical and problem-solving skills.
- Ability to thrive in a fast-paced startup environment.
Preferred Qualifications
- Experience with HubSpot, Salesforce, Notion, Productboard, or similar SaaS tools.
- Experience working in high-growth SaaS startups.
- Understanding of product-led growth (PLG) and demand generation strategies.
Why Join Us?
- Work directly on shaping product positioning and market strategy.
- High ownership and visibility across the organization.
- Opportunity to influence company growth and customer success.
- Fast-paced, collaborative, and learning-driven culture.
- Competitive compensation and career growth opportunities.
Pay: ₹8,983.19 - ₹44,040.06 per month
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
